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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fsell-furniture-online&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus 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class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="sell-furniture-online" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a 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focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/sell-furniture-online"/><meta itemProp="dateModified" content="2024-10-07T02:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">2024年在线销售家具14步指南</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">倾听家具行业专家的建议，学习如何一步步开启家具销售事业。从挑选合适的产品，到制定全面的营销计划，一应俱全。这份指南将为你提供一条清晰的成功路径。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年10月7日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782" alt="一位女性躺在黄色沙发上，手中拿着气球" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">14步启动家具业务</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">在线销售家具的未来</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">成功的家具企业案例</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">获得一席之地</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">如何在线销售家具——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fsell-furniture-online&amp;signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&amp;_svg]:w-6 reduced-motion:group-hover:translate-x-0 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[&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>1960年。一对夫妇走进当地的家具店，直接购买了一整套客厅家具。25年后，他们的孩子继承了这套家具，并带进了他们的第一个房子里。多年来，这就是获得家具的两种方式：在实体店购买或代代相传。</p>
<p>在过去的20年里，科技的进步帮助品牌将现场的购物体验复制到了网上，这为更多家具企业提供了机会，也让消费者有了更多选择。对于那些希望在没有展厅的情况下直接向消费者销售家具的人来说，市场上依然存在着机遇。</p>
<p>接下来，让我们一起听取家居行业专家的建议，学习如何启动家具业务，从采购产品到管理库存，再到推广品牌。本指南将引导你逐步建立起自己的在线家具商店，让梦想变成现实。</p><div id="text-cta" class="hidden lg:block"></div>

<h2 id="1">14步启动家具业务</h2>
<ol>
<li><a href="#6">选择你的商业模式</a></li>
<li><a href="#7">为家具业务筹集启动资金</a></li>
<li><a href="#8">确保业务合法化</a></li>
<li><a href="#9">开设企业银行账户</a></li>
<li><a href="#10">打造你的家具品牌</a></li>
<li><a href="#11">采购家具（针对设计师和转售商）</a></li>
<li><a href="#12">开店（针对家具制造商）</a></li>
<li><a href="#13">管理家具库存和存储</a></li>
<li><a href="#14">掌握家具与家居饰品摄影技巧</a></li>
<li><a href="#15">搭建你的在线家具店</a></li>
<li><a href="#16">销售渠道多样化</a></li>
<li><a href="#17">推广你的家具业务</a></li>
<li><a href="#18">完善物流、退货与客服体系</a></li>
<li><a href="#19">购买商业保险</a></li>
</ol>
<p>家具市场竞争激烈，尤其是考虑到那些大型且价格亲民的全球连锁品牌所占的巨大市场份额。因此，使自己的产品与众不同、找到独特的销售主张并<a href="/zh/blog/how-to-build-a-brand" target="_blank">建立一个令人难忘的品牌</a>至关重要。</p>
<p>接下来，让我们一起踏上创立家具品牌并开启<a href="/zh/blog/how-to-start-a-business" target="_blank">线上业务</a>的初步征程。</p>
<h3 id="6"><strong>1. 选择你的商业模式</strong></h3>
<div style="text-align: center;" data-mce-style="text-align: center;"><img style="float: none;" alt="一间有着明亮蓝色墙壁和现代中世纪风格装饰的家庭办公室" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-room-design_581b6c1b-630f-43e2-b3cf-ac74b335be3a.jpg?v=1728550250" data-mce-style="float: none;"></div>
<p>启动家具业务并在线上线下销售家居用品有多种方式。你选择的途径将取决于多个因素，例如你的技能水平、启动预算和存储空间。在制定商业计划之前，让我们回顾一下不同的商业模式。</p>
<h4><strong>家具制造商</strong></h4>
<p>这类业务主要是在自己的工作室中手工设计和制造家具。你可以选择保留一定库存，生产和销售限量款式，或者采取定制模式。你还可以提供定制服务，满足顾客对家具尺寸和功能的特定需求。想要经营好家具制造商业务，你需要掌握相关技术、拥有专业工具，并具备专属工坊空间。</p>
<h4><strong>家具设计师（与制造商合作）</strong></h4>
<p>你可以选择设计家具，并与制造商合作生产，而不是自己亲手制作。你可能需要掌握一些专业的绘图技巧，了解材料和构造知识，以便与工厂进行有效沟通。</p>
<h4><strong>策展人和经销商</strong></h4>
<p>在这种模式下，你将销售来自不同品牌或制造商的多种商品，并为你的品牌策划独具特色的系列。虽然你并不亲自参与设计和制造这些物品，但在塑造一个统一的品牌形象，以及运用<a href="/zh/blog/how-to-build-a-brand" target="_blank">故事叙述</a>、<a href="/blog/ecommerce-photography" target="_blank">摄影技巧</a>和<a href="/zh/blog/loyalty-program" target="_blank">顾客体验</a>来销售产品方面，仍需展现出你的创意才华。在这种情况下，你会从其他品牌<a href="/blog/selling-wholesale" target="_blank">批量</a>购买商品，并直接将其运送给顾客。了解家具行业的趋势对成功至关重要。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img style="float: none;" alt="一间客厅的特写，金色天鹅绒沙发" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-new-1_cb074aee-09bb-46cc-9d14-223dc84ba6c5.jpg?v=1728550304" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>GOODEE既是设计师也是策展人，将自有品牌系列与来自世界各地工匠精选的物品相结合。<em>GOODEE</em></p>
</figcaption>
</figure>
</div>
<h4><strong>代发货商</strong></h4>
<p>这种方法与上面提到的相同，但如果你无法自己存储或运输物品，那么它就是一种无须亲力亲为的选择。寻找愿意直接向你的客户发货的制造商和品牌，以<a href="/zh/blog/what-is-dropshipping" target="_blank">代发货</a>模式合作，这样你就可以从供应链中抽身。</p>
<h4><strong>古董家具经销商</strong></h4>
<p>这是另一种策展人/经销商模型，专注于独一无二的复古或古董物品。我们将其列为独立的类别，是因为其采购方法截然不同。你需要了解古董市场，以识别哪些物品具有转售价值以及哪些物品市场需求量大。此外，具备家具修复和翻新的技能也很有帮助，因为你可以借此修复找到的古董家具。一般来说，复古和古董家具经销商需要大量的库存空间，除非你选择寄售模式。</p>
<p><strong>💡小贴士：</strong>许多古董家具经销商刚开始都是通过市场或本地买卖网站寻找并转售二手家具。这是一个很好的方式，可以在扩展到全职家具业务之前，尝试作为盈利的<a href="/zh/blog/side-hustle" target="_blank">副业</a>。</p>
<h3 id="7"><strong>2. 为家具业务筹集启动资金</strong></h3>
<p>启动在线家具业务需要多少资金？答案取决于你选择的商业模式。</p>
<p><strong>⬇️ 低成本启动：</strong>如果你计划代发货，几百美元就足以启动，因为不需要储存商品。定制或按需定制家具业务的启动成本也可能较低，前提是你已经有一个做为业余爱好的工作室。这种模型下，你可以按需购买材料，因此前期不需要投入太多。</p>
<p><strong>⬆️ 高成本投入：</strong>如果你尚未拥有启动制造业务所需的工具和设备，那么预计需要花费数万美元来建造工作室。此外，还要考虑租赁空间的费用（如适用）、水电等费用和安全设备（如适当的通风设备）的成本。转售业务的启动成本也可能很高，因为你需要购买商品并储存起来。</p>
<p>如果你有一个适合存放家具的空间（如地下室或温控车库），那么你可以从家中启动家具<a href="/zh/blog/home-business" target="_blank">业务</a>，但要预测未来扩展到专用空间或与仓库合作可能产生的成本。</p>
<h4><strong>家具销售商的融资选项</strong></h4>
<p>与任何小型企业一样，家具销售商也有多种融资渠道可供选择。如果你不打算自筹资金（即将利润再投资于业务），那么可能需要进行外部融资。<a href="/zh/blog/crowdfunding-sites" target="_blank">众筹</a>是一种热门选择，能让你在家具业务正式运营前就开始集资，资金来源于那些对你的产品感兴趣的潜在客户。此外，银行贷款、小企业补助和风险投资公司也可能成为你业务的资金来源。一份切实可行的商业计划书将帮助你从投资者那里争取到融资。</p>
<h3 id="8"><strong>3. 确保业务合法化</strong></h3>
<p>接下来需要满足所有法律规定，以避免经营过程中遇到罚款等各种问题。</p>
<ol>
<li>
<strong>选择公司结构。</strong>你需要为自己的家具店确定一个合适的实体类型。公司制、有限责任公司（LLC）和个体经营者是最常见的企业类型。有限责任公司能保护你不受个人责任的影响。不过，成立有限责任公司的费用因州而异（在美国）。</li>
<li>
<strong>申请雇主识别号（EIN）。</strong>此号码由美国国税局（IRS）发放，用于识别你的企业以进行税务处理。</li>
<li>
<strong>获取必要的许可和执照。</strong>你需要从所在城市或县获取营业执照。同时，还要了解是否需要办理其他必要文件，如销售许可证、区域许可证和环保许可证。</li>
</ol>
<p>法律环境错综复杂，建议咨询商业律师，以确保所有法律事项得到妥善处理。</p>
<h3 id="9">
<strong>4.&nbsp;</strong><strong>开设企业银行账户</strong>
</h3>
<p>一旦你确定了商业模式，下一步就是开设企业银行账户。拥有企业银行账户有助于为你的企业建立信用，并向客户和供应商展示专业性。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">用Shopify Balance在你赚钱的地方管理资金</p>
<p>Shopify Balance是一个免费的财务账户，你可以从Shopify管理后台管理企业资金。无需支付月费，最快可提前七天到账，并且在符合条件的消费上还能获得返现。</p>
<a href="/balance?itcat=coreblog&amp;itterm=shopify-balance-cta" class="marketing-button marketing-button--small" target="_blank">Shopify Balance</a>
</div>
<h3 id="10"><strong>5. 打造你的家具品牌</strong></h3>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img style="float: none;" alt="一个人坐在桌前，正在笔记本电脑上打字" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-goodee-Richmond_Lam_b4a29ade-f5fd-4a00-8c20-d163082b3994.jpg?v=1728550664" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>&nbsp;<em>Richmond Lam/GOODEE</em></p>
</figcaption>
</figure>
</div>
<p>在品牌创立的初期，明确其定位至关重要。通过回答一系列问题，将有助于你讲述品牌故事，塑造视觉形象，提炼使命宣言，并更清晰地勾勒出你的目标客户群体。</p>
<p>现在你已经决定是制造还是转售家具了，接下来为你的家具业务选择一个方向。你是想只销售沙发，深耕一种产品，还是想紧跟潮流趋势？你是打算专注于为小空间打造精美简约家具，还是希望吸引越来越多在家工作的人，销售独特的办公家具？</p>
<p>在选择商业模式或方向时，请考虑以下内容（附示例）：</p>
<ul>
<li>
<strong>类别/用途：</strong>办公家具、户外生活、家居装饰</li>
<li>
<strong>产品：</strong>沙发床、餐桌、婴儿房用品</li>
<li>
<strong>风格：</strong>中世纪现代、极简、乡村</li>
<li>
<strong>客户：</strong>学生、公寓居民、乡村别墅业主</li>
<li>
<strong>利基市场：</strong>“智能”家具、模块化家具、用回收材料制成的家具</li>
<li>
<strong>理念：</strong>公平贸易、本地手工制作、可持续发展</li>
<li>
<strong>价格：</strong>薄利多销、高端定制</li>
</ul>
<p>当克里斯·休斯（Chris Hughes）推出他的品牌<a href="https://www.timberware.ca/" target="_blank" rel="nofollow noopener noreferrer">Timberware</a>时，木工领域的可能性是无限的。他说：“我们还没有找到我们的利基市场，所以我们什么都做了一点。”克里斯发现，贸易展会对他完善自己的产品非常有帮助。虽然在这些展会上来回运输沉重的家具并不容易，但这个过程帮助他了解了市场，并找到了自己的方向。</p>
<p>你的品牌塑造过程应从市场研究开始，可以考察以下内容：</p>
<ul>
<li>
<strong>目标客户画像。</strong>潜在客户通常在哪里购物？他们常用哪些社交媒体平台？</li>
<li>
<strong>本地市场。</strong>如果你打算在本地销售或开设实体店，请了解你所在地区的家具市场。</li>
<li>
<strong>竞争对手。</strong>你的品牌具备哪些竞争对手没有的特色？你可以通过独特销售主张吸引客户。</li>
<li>
<strong>趋势。</strong>研究家具设计趋势、家居趋势、电子商务网站设计以及可能影响品牌设计决策的其他趋势。</li>
</ul>
<p>一旦你进行了<a href="/zh/blog/market-demand" target="_blank">市场调研</a>并确定了利基市场，就要将其落实到书面上。明确阐述你能提供什么，然后在此基础上构建你的使命、品牌价值观和品牌承诺。现在，你已经有了明确的品牌指南，在设计网站和策划产品系列时，持续参考它们。</p>
<p>对于家居和家具公司<a href="https://www.goodeeworld.com/" target="_blank" rel="nofollow noopener noreferrer">GOODEE</a>来说，品牌价值观的确立源于其创始人拜伦（Byron）和德克斯特·皮尔特（Dexter Peart）的上一份事业——时尚品牌WANT Les Essentiels。道：“关键是在重要的事物和人们真正想要的东西之间找到平衡。”</p>
<p>通过实践，两兄弟发现人们在奢华与可持续性之间感到矛盾。拜伦说：“我们希望通过建立GOODEE来作为对此的回应。”该品牌明确表示：两者并不矛盾。德克斯特和拜伦利用他们的商业和设计经验，策划了一系列产品，这些产品充分体现了他们坚定的品牌价值观。</p>
<h3 id="11"><strong>6. 采购家具（针对设计师和转售商）</strong></h3>
<div style="text-align: center;" data-mce-style="text-align: center;"><img style="float: none;" alt="一张空房间里的棕色皮沙发" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-leather-couches_111a30fa-1e00-4899-9820-1ed42608bc54.jpg?v=1728550822" data-mce-src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-leather-couches_111a30fa-1e00-4899-9820-1ed42608bc54.jpg?v=1728550822" data-mce-style="float: none;" loading="lazy"></div>
<p>你如何寻找供应商或制造商取决于你计划启动的家具业务类型。</p>
<h4><strong>设计师</strong></h4>
<p>对于不打算自己制造家具的设计师来说，可以寻找一个值得信赖的制造商。德克斯特说：“尤其是在初创阶段，你与生产环节和供应链的联系越紧密，就越容易与产品制造商建立和巩固合作关系。”</p>
<p>当你刚起步且对制造业不熟悉时，建议你<a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">找一个能让你有较多监督权的制造商</a>，并且这个制造商要愿意作为你的商业伙伴与你合作。</p>
<h4><strong>经销商</strong></h4>
<p>如果你打算转售其他公司的产品，可以亲自走访制造商和品牌商，询问批发价格和合作条款。此外，还有一些批发市场，能让<a href="/zh/blog/reseller-business" target="_blank">经销商</a>接触到那些正积极物色零售合作伙伴的供应商。</p>
<p>与家具批发商建立良好的关系，可以为你提供高质量的库存和有竞争力的价格。定期关注你的批发商，以确保他们满足你的业务需求。良好的沟通可能会让你提前了解即将流行的趋势、新产品线或库存不足的情况。</p>
<h4><strong>古董家具销售商</strong></h4>
<p>古董家具销售商通过多种方式采购家具。由于业务性质，你需要持续不断地寻找，以确保自己有库存。以下是一些帮助你开启业务的家具来源：</p>
<ul>
<li>
<strong>拍卖会。</strong>注册以接收你所在地区拍卖会的通知。这些拍卖会有些是线下进行的，但也有许多在线拍卖网站，比如eBay和MaxSold，你可以在家中随时浏览和出价。</li>
<li>
<strong>遗产出售。</strong>这类销售往往能让你找到很多古董珍品，堪称宝藏之地。通过登记在当地遗产出售管理公司的邮件列表，及时了解即将来临的销售。</li>
<li>
<strong>在线交易平台和分类广告。</strong>像Craigslist和Facebook这样的在线市场，可能会让你发现一些宝贝，还能让你找到庭院甩卖、搬家甩卖或遗产出售的信息。</li>
<li>
<strong>跳蚤市场或户外市场。</strong>早到意味着可以优先选择，但最好的交易往往是在一天结束时和跳蚤市场季节末，因为那时商家想清货。</li>
<li>
<strong>收藏家。</strong>一些私人收藏家可能愿意和你合作，出售他们的一些藏品。当你开始在古董圈建立人脉时，可能会遇到这样的人。</li>
</ul>
<h4><strong>代发货商</strong></h4>
<p>家具代发货商可以浏览多个<a href="/zh/blog/dropshipping-suppliers" target="_blank">代发货供应商</a>和目录，比如<a href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" target="_blank">速卖通（AliExpress）</a>。此外，还可以与特定家具品牌单独设置代发货条款。例如，GFURN有一个专门页面，重点介绍其代发货计划。</p>
<h3 id="12"><strong>7. 开店（针对家具制造商）</strong></h3>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-timberware-1_ed32f32f-62cf-445a-825d-a52e3e830b24.jpg?v=1728550875" alt="一名男子在工作室中进行做木工" style="float: none;" loading="lazy">
<figcaption>
<p>&nbsp;<em>Paul Trepanier Photography/Timberware</em></p>
</figcaption>
</figure>
</div>
<p>对于家具制造商来说，如果你没有工具或专门的工作室，启动家具业务的成本可能会很高。像克里斯一样，你可以从基本工具开始，随着业务的增长逐步扩展工具箱。</p>
<p>克里斯对建立自己的家具工作室有这样的建议：</p>
<ol>
<li>
<strong>保持工作室整洁。</strong>“一个整洁有序的工作室是一个安全高效的工作室。”</li>
<li>
<strong>思考工作流程。</strong>“你需要哪些工具才能完成想要做的事情？它们的使用顺序是怎么样的？这将帮助你确定每个主要机械部件的布局，以便找到小工具的最佳位置。”</li>
<li>
<strong>台锯是工作室的核心。</strong>“确保它周围有足够的空间来完成所需的切割。”</li>
<li>
<strong>设置除尘管道。</strong>“管道应如何布置才能达到最佳效率？”</li>
<li>
<strong>照明。</strong>“对于照明，要比你认为需要的更亮。工作室里的光线越充足越好！我建议使用LED灯。”</li>
</ol>
<p>请记住，你的工作室可能一个不断发展的项目。克里斯建议道：“从你能负担得起的地方开始，逐步丰富你的工具箱。”他用自己的积蓄启动了事业，并通过将利润再投资于工作室来逐步升级。“要有耐心，避免盲目扩张。”</p>
<h3 id="13"><strong>8. 管理家具库存和存储</strong></h3>
<p>如果你已经决定制造或转售家具（新的或旧的），而不是代发货或定做，请务必考虑你的场地需求。正如我们在融资部分提到的，这可能占据你启动成本相当大的一部分。</p>
<p>“在早期阶段，仓库就在你的车库里。在你的卧室里。”拜伦表示，“这是创业的自然发展。”他表示，对于新手企业主来说，一开始就接近完整的供应链很重要。</p>
<p>只有自己管好这方面，你才能明白自己在寻找什么样的仓储合作伙伴。正如拜伦所说，“是一个会与你一样，以同样的严谨和自律来坚守你的价值观的人。”</p>
<div style="text-align: center;"><img style="float: none;" alt="仓库中堆放的绿色金属椅子" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-bulk-inventory_9cba665f-52bb-4bf9-b454-4dc62035fa28.jpg?v=1728550991" loading="lazy"></div>
<p>在决定产品存放或仓储的方式及地点时，请务必考虑空间条件。许多材料，如木材和天然织物，容易受到极端温度、害虫侵扰以及湿度波动的影响。举例来说，如果你生活在像加拿大这样的寒冷地带，你家的非加热车库或许不是存放库存的长久之计。</p>
<p>针对家具的仓储与存储，提供以下几种解决方案：</p>
<ul>
<li>在家中特别划出一个房间，用于此目的</li>
<li>租用温控存储空间（最适合不需要定期访问的额外库存）</li>
<li>与负责运输和订单履行的仓库建立合作</li>
<li>租赁/购买你自己的专属办公室和仓库空间</li>
</ul>
<h3 id="14"><strong>9. 掌握家具与家居饰品摄影技巧</strong></h3>
<p>与服装一样，家具也非常个性化。在没有试衣间或展厅的情况下，在线企业必须尽量模仿面对面的购买过程。在拍摄家具和家居装饰品时，比例和尺寸、纹理和细节都是需要捕捉的重要方面。</p>
<p>对于像GOODEE这样的策划品牌来说，摄影至关重要。德克斯特表示：“我们在策划和寻找这些精美物品的时候，秉持着非常民主的理念，然后也以同样的方式展示它们。”由GOODEE掌控的摄影工作，确保了品牌网站内容的一致性。</p>
<div style="text-align: center;">
<figure><img style="float: none;" alt="一间极简主义家庭办公室" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Goodee-Skagerak-Georg_Desk_M_1000x_57dccf87-45a3-42b9-9f8f-22b7988209e5.jpg?v=1728551051" loading="lazy">
<figcaption>
<p>在这张生活场景照片中，GOODEE展示了一张带有家居装饰品的桌子，不仅为人们提供了设计灵感，还展示了物品之间的比例。<em>GOODEE</em></p>
</figcaption>
</figure>
</div>
<p>在刚起步的时候，你可以用单反相机（甚至智能手机）和简单的照明工具自己拍摄产品照片，或者与专业摄影师合作。</p>
<p>家具店的摄影技巧：</p>
<ul>
<li>
<strong>比例非常重要。</strong>除了在描述中提供详细的尺寸外，务必拍摄该产品在某个场景里的样子，旁边是其他熟悉和常见尺寸的装饰品。</li>
<li>
<strong>放大细节。</strong>详细的特写镜头将帮助顾客在没有触摸的情况下“感受”产品。尽量捕捉质感和木纹细节。</li>
<li>
<strong>照明要充足。</strong>照明对于准确捕捉细节和色彩至关重要。简单的照明设置可以通过使用柔和的自然光或照明设备来实现。</li>
<li>
<strong>讲故事。</strong>除了产品描述之外，你的图片也应该讲述一个故事：这是为谁设计的？它应该怎么装饰？有没有什么互补产品？要实现这点，可以把生活场景照片和简单背景照片放在一起。在房间里展示它，提供装饰建议，启发顾客想象产品在自己空间里的样子。</li>
</ul>
<p>在以下由GOODEE设计的餐椅照片中，第一张图是在一个生活空间中布置的，提供了如何搭配这款椅子的建议。第二张图则是特写镜头，可以让顾客看到椅子的细节。</p>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-lifestyle_6451864c-fad4-4804-a402-128386222d25.jpg?v=1728551244" alt="一间现代家具装饰的休闲餐厅" style="float: none;" loading="lazy"></div>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-detail_73b84a47-8319-41b0-8c6d-7625b11c221d.jpg?v=1728551295" alt="蓝色塑料椅子的产品图片细节" style="float: none;" loading="lazy"></div>
<p><strong>💡 小贴士：</strong>对于古董家具经销商来说，拍摄产品照片是一项长期的任务。关于<a href="/blog/streamline-product-photography-workflow" target="_blank">摄影工作流程</a>的建议，可以参考<a href="/blog/211022217-sell-vintage-clothing-online#7" target="_blank">复古服装</a>销售指南。</p>
<h3 id="15"><strong>10.&nbsp; 搭你 的在线家具店</strong></h3>
<p>在你真正将家具业务推向市场之前，花点时间熟悉一下你的<a href="/zh/online-store" target="_blank">在线商店构建器</a>。在这个阶段推出简单的登陆页面，以及你的社交账户，可以帮助你建立电子邮件列表，以便在正式开业时大展拳脚。</p>
<h4><strong>线上家具店的设计和主题</strong></h4>
<p>就像你在Shopify上推出的任何商店一样，你几乎不需要任何设计技能就可以做到。<a href="https://themes.shopify.com/themes" target="_blank">Shopify themes</a>提供多种布局选项，允许你插入图像、文本和自定义内容，以创建你自己的品牌网站。</p>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/startup-theme_d1226f92-8a91-4ab1-8836-371cb1246207.jpg?v=1728551346" alt="网站主题的演示" style="float: none;" loading="lazy">
<figcaption>
<p>&nbsp;<a href="https://themes.shopify.com/themes/startup/styles/home" target="_blank">Startup Shopify</a> <a href="https://themes.shopify.com/themes" target="_blank">themes</a>启动演示</p>
</figcaption>
</figure>
</div>
<p>如果你预算充足但缺乏视觉设计能力，可以考虑聘请一名设计师或一家代理机构来帮你制定一套品牌包装方案。<a href="https://experts.shopify.com" target="_blank">Shopify专家</a>是经过审核的专业人士，具有与各类品牌合作的经验。</p>
<h4><strong>家具店的产品页面</strong></h4>
<p>GOODEE的<a href="/zh/blog/product-page-increase-conversions" target="_blank">产品页面</a>设计是你设置商店时可以借鉴的成功范例。我们分析了其中一个页面，来解释其成功的原因，以及如何在自己的产品页面中借鉴其出色之处：</p>
<div style="text-align: center;"><img class="border block--bordered" style="float: none;" alt="家具品牌GOODEE的产品页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-1_ebb3f74b-7fa5-46a6-a662-21ab13cf3d7c.jpg?v=1728551612" loading="lazy"></div>
<p>1. 主图是一张清晰的产品照片，纯色背景，完整展示整把椅子，未经裁剪且无任何干扰元素。</p>
<p>2. 椅子的其他视图，包括不同角度以及将产品置于场景中的展示。</p>
<p>3. 突出“添加到购物袋”按钮和“添加到收藏夹”选项——这是一个有用的功能，允许客户考虑并稍后返回，或并排比较多个产品。请继续阅读，了解如何通过应用程序实现此功能。</p>
<p>4. 用一段简短的文字介绍顾客需要知道的关于这把椅子的一切：产地、制作方式、耐用性说明、建议的使用场景及方式，以及如何搭配。叙述性的语言可以将顾客带入到你希望他们对所购家具产生的情感之中。</p>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-2_86b5e235-298d-49a4-8573-82e7b43eec1e.jpg?v=1728551689" alt="家具品牌GOODEE的产品页面" style="float: none;" class="border block--bordered" loading="lazy"></div>
<p>5. 辅助照片包括生活场景图片，展示椅子与其他家具和装饰品放在一起的场景，最好是可以在你店里购买的其他商品。这些图像提供了灵感并展示了比例。</p>
<p>6. 椅子的详细规格说明有助于顾客了解它是否适合他们的场地。在此部分，你可以添加一些细节，如重量、尺寸、保养说明、材料成分、产地、组装要求等。</p>
<p>7. 如果你的品牌像GOODEE一样，建立在可持续发展或公平贸易惯例等基础上，那么这是另一个让你公开表明承诺的机会。</p>
<div style="text-align: center;"><img style="float: none;" alt="家具品牌GOODEE的产品页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-3_a538f5d4-4e3f-4776-9e6d-0212419efc33.jpg?v=1728551790" loading="lazy"></div>
<p>8. GOODEE的创始人相信故事的力量，这在其品牌网站的多个地方都有体现。在每个产品页面上，产品制造商都有一个专门的模块，上面有简短的描述和查看其他产品的链接。这也有助于交叉销售（例如，展示同一系列中的产品）。</p>
<div style="text-align: center;"><img class="border block--bordered" style="float: none;" alt="家具品牌GOODEE的产品页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-4_187738fc-a32e-4425-be71-5bb9423515a2.jpg?v=1728551909" loading="lazy"></div>
<p>9. 在页面底部，邀请顾客评论产品。已完成的评价会显示在这一部分，为未来的顾客提供来自真实顾客反馈的额外安心保障。</p>
<p>10. 相关产品部分可以帮助你的顾客对比相似选项，或查看互补产品。</p>
<p>在构建产品页面时，请思考你希望它达到什么效果。拜伦说：“如果你一开始就无法向顾客说明产品存在的意义，以及为什么他们应该把它买回家或作为礼物送给别人，那么我认为你在顾客体验这一点上做得不成功。”</p>
<h4><strong>家具品牌的关于我们、联系信息和常见问题页面</strong></h4>
<p>拜伦和德克斯特选择将他们的面孔，以及他们的工匠伙伴的面孔和故事放在品牌前线。随着消费者趋势的变化，GOODEE的故事在设计与积极影响之间找到平衡，吸引了顾客。</p>
<p>你的故事可以让你在众多竞争对手之中脱颖而出。在这个领域，小型企业和以人为本的企业总是能胜出。你的<a href="/zh/blog/how-to-write-an-about-us-page" target="_blank">“关于我们”页面</a>可以讲述你的起源故事，突出你的品牌价值，分享团队成员中的一些面孔，并找到与顾客的共同点。</p>
<p>对于家具设计师和制造商来说，这也是一个可以邀请顾客进行幕后参观，了解你的设计流程和灵感来源的地方。</p>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Screenshot_2023-01-19_at_11.29.59_AM_2cac2553-dcc7-46c0-ac68-3a7b9472afa3.jpg?v=1728551980" alt="GOODEE电子商务网站的网页" style="float: none;" class="border block--bordered" loading="lazy">
<figcaption>
<p>&nbsp;<em>GOODEE</em></p>
</figcaption>
</figure>
</div>
<p>你的联系信息和常见问题页面也很是重要。<a href="/zh/blog/120928069-how-to-create-faq-page" target="_blank">常见问题页面</a>对于家具业务尤其有用，特别是关于运输和退货的信息。许多家具体积大和重量重，运输可能会更加复杂，退货也可能无法实现。</p>
<p>在这个页面清楚地传达你的运输和退货政策，让顾客能够轻松地就后续问题联系你。大宗采购通常需要额外的支持。</p>
<p><strong>💡 小贴士：</strong>在网站上构建所有页面和导航时，请考虑搜索引擎优化，即<a href="/zh/blog/seo-marketing" target="_blank">SEO</a>，这有助于谷歌之类的搜索引擎对你的网站进行排名。排名靠前可能会为你带来有价值的自然流量。</p>
<h4><strong>你的家具店的电子商务应用</strong></h4>
<p>为了满足你业务的特定需求，以下是来自<a href="https://apps.shopify.com?locale=zh-CN" target="_blank">Shopify应用商店</a>的一些精选应用，能帮助你在线销售家具：</p>
<ul>
<li>Delivery Date</li>
<li><a href="https://apps.shopify.com/honeycomb-upsell-funnels?utm_campaign=shopifyblog&amp;utm_medium=post&amp;utm_source=blog&amp;utm_term=555634655266" target="_blank">Honeycomb Upsell &amp; Cross Sell</a></li>
<li><a href="https://apps.shopify.com/swym-relay?utm_campaign=shopifyblog&amp;utm_medium=post&amp;utm_source=blog&amp;utm_term=555634655266" target="_blank">Wishlist Plus</a></li>
<li><a href="https://apps.shopify.com/product-options?utm_campaign=shopifyblog&amp;utm_medium=post&amp;utm_source=blog&amp;utm_term=555634655266" target="_blank">Bold Product Options</a></li>
</ul>
<h3 id="16"><strong>11. 销售渠道多样化</strong></h3>
<p>除了你的在线家具店外，还可以考虑其他销售渠道，以便在竞争激烈的市场中将产品展示给顾客。如果你是制造商或设计师，能否通过批发产品来拓展其他地区市场呢？如果你是一个仅支持在线销售的家具品牌，这可能是涉足零售业的简单方法。</p>
<p><a href="/blog/pop-up-shop" target="_blank">快闪零售</a>对于古董家具经销商、设计师或制造商来说也是一个好选择。可以考虑当地的户外市场或贸易展。通常，大型家具零售商会为新兴品牌开设快闪店，以作为其产品的补充。</p>
<p>此外，还要考虑是否有适合你的受众的<a href="/zh/blog/facebook-marketing" target="_blank">社交销售渠道</a>或在线交易平台。作为家具制造商或古董家具经销商，你可以将你的<a href="https://apps.shopify.com/etsy-marketplace-integration?utm_campaign=shopifyblog&amp;utm_medium=post&amp;utm_source=blog&amp;utm_term=555634655266" target="_blank">Etsy</a>或Facebook销售与Shopify结合起来，充分利用两者：既拥有自己独立的网站，又能接触到市场平台上的潜在买家。还可以探索哪些其他网站呢？试试家居用品转售平台。</p>
<h3 id="17"><strong>12. 推广你的家具业务</strong></h3>
<p>作为商业计划的一部分，营销计划概述了你的营销方法和核心渠道。</p>
<p>对于家具企业来说，没有一刀切的营销方案。一个好的经验法则是在合适的时机在合适的地方传达合适的信息。这些因素将取决于你的客户是谁以及他们在哪里活动。电子邮件营销和 Facebook 广告哪个更值得你投入时间和资金？你是应该尝试<a href="/zh/blog/free-content-marketing-creation-tools" target="_blank">内容营销</a>还是<a href="/zh/blog/google-ads-types" target="_blank">Google Ads（谷歌广告）</a>? 在这个阶段，测试是你的好帮手。</p>
<p>当你启动家具业务时，请考虑到你的产品将受到个人喜好的影响，那些不太了解设计的人可能需要指导。因此，内容营销可能具有强大的影响力。你可以在<a href="/zh/blog/instagram-marketing" target="_blank">Instagram</a>、<a href="/zh/blog/youtube-marketing" target="_blank">YouTube</a>或<a href="/zh/blog/tiktok-marketing" target="_blank">TikTok</a>上建立受众群体，通过提供家居设计建议和技巧来吸引他们。这些工具可以为你的在线商店引流，并将你和你的品牌打造成这个领域值得信赖的专家。</p>
<p>GOODEE利用Instagram使品牌更具人性化，并带领用户深入了解幕后故事：</p>
<p><a href="https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="nofollow noopener noreferrer">在Instagram上查看此帖子</a></p>
<p><a href="https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="nofollow noopener noreferrer">由GOODEE分享的帖子 (@goodeeworld)</a></p>
<p>最终，只有在你自己熟悉的媒介和平台上操作时，你的营销内容才会最真实。克里斯表示：“我们有点老派，因为我们的大多数客户仍然是通过口碑获得的，不过话说回来，Instagram对我们来说是一个很好的工具。”</p>
<h3 id="18"><strong>13. 完善物流、退货与客服体系</strong></h3>
<p>“<a href="/zh/blog/shipping-and-fulfillment" target="_blank">运输</a>是一项巨大的挑战，”克里斯承认自己还没有完全完善它，“我们已经向全国各地运送了重达800磅（约360千克）的餐桌。这是非常伤脑筋的！”GOODEE的库存管理、配送和运输则由品牌的仓库合作伙伴完成。</p>
<p>刚起步时，你可能需要自己管理订单配送和运输。克里斯根据自己的经验给你提供了一些建议：</p>
<ol>
<li>
<strong>与合适的伙伴合作。</strong>“找到一家评价良好的运输公司，并与他们建立合作关系。确保你能够提前获得基于重量和尺寸的快速报价，以便将其纳入定价因素。”</li>
<li>
<strong>投资包装。</strong>“好好将你的产品打包或装箱。这样一来，你就可以放心了，因为当精美的餐桌送到顾客手中时，它会保持原有的样子。”</li>
</ol>
<p>你还可以与<a href="/fulfillment" target="_blank">Shopify Fulfillment Network</a>（Shopify订单履行网络）合作，来处理配送事宜。该服务与Flexport合作，为电子商务企业提供快速、经济的配送和订单履行服务。</p>
<p>通过Shopify Fulfillment Network，家具企业可以直接在其Shopify管理后台享受全国范围内的2-3天送货服务、数据驱动的库存分配以及简化的订单管理。</p>
<p>处理大型家具的退货问题可能非常棘手。确保你的退货政策非常明确。如果你不接受退货，则应在结算阶段甚至是产品页面上向顾客清楚地说明此信息。如果你愿意接受退货，请提前与你的运输合作伙伴确定条款，并让顾客了解谁将承担退货运费（这可能会是一笔不小的费用）。</p>
<p>GOODEE的创始人透露了该品牌的退货率在5%以下。他们通过详细的产品页面和出色的顾客支持来实现这一点，同时也做出了（几乎）不进行促销的决定。拜伦说：“我们从不在网站上开展打折活动，不需要使用各种花里胡哨的活动来吸引别人购买。”</p>
<p><strong>💡小贴士：</strong>在制定商业计划阶段，尽早确定你的运输策略，因为这可能会影响你的成本和财务规划。</p>
<h3 id="19"><strong>14. 购买商业保险</strong></h3>
<p>在你开始在线销售家具之前，先咨询法律和保险专业人士，了解你的业务是否会因所交付商品的尺寸和价格而需要额外的保障措施。</p>
<p>你需要为可能遭受的损失提供保障，例如运输过程中损坏的商品。你还需要为你的顾客提供保障。你会销售延长保修服务吗？你是否需要商业保险？商业保险有多种类型。在开始销售之前，做好功课，确保你采取了适当的保护措施。</p>
<h2 id="2"><strong>在线销售家具的未来</strong></h2>
<p>在新冠疫情流行期间，人们逐渐转向网上购物的趋势得到了加速。新兴技术使得家具店能够更容易在线上提供展厅体验。</p>
<p>通过使用3D和视频文件类型，你可以为顾客展示产品的360度全方位视图，或者展示产品在使用中或特定环境下的动态效果。例如，或者展示产品在使用中或特定环境下的动态效果，这是照片无法捕捉到的。</p>
<p>虽然将产品拍摄成3D图像可能需要较大的前期成本，但当这些多功能的图像类型出现在产品页面上时，已经证明它们可以将转化率提高250%。</p>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed.gif?v=1728560788" alt="" style="float: none;" loading="lazy">
<figcaption>
<p><a href="https://shophorne.com" target="_blank" rel="nofollow noopener noreferrer">Horne</a></p>
</figcaption>
</figure>
</div>
<p>同时，还要考虑AI工具如何帮助你更高效地运营家具业务并改善客户体验。AI聊天机器人可以通过处理网站上常见的客户提问（例如家具保养说明或运输信息），来减轻客户服务团队的负担。<a href="/blog/ai-product-descriptions" target="_blank">Shopify Magic</a>可以根据关键词生成AI描述，从而轻松撰写详细的产品页面。</p>
<h2 id="3"><strong>成功的家具企业案例</strong></h2>
<p>让我们一起认识一下本文中介绍的两家成功家具企业的创始人。</p>
<h3><strong>GOODEE</strong></h3>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-online-goodee-2_a95dba62-4756-4391-9738-c3820867f533.jpg?v=1728552368" alt="GOODEE的创始人拜伦和德克斯特·皮尔特两兄弟" style="float: none;" loading="lazy">
<figcaption>
<p>&nbsp;<em>GOODEE</em></p>
</figcaption>
</figure>
</div>
<p>当时尚界资深人士拜伦和德克斯特·皮尔特兄弟俩在考虑他们的下一个创业项目时，他们回忆起在充满父母家乡物品的房子里长大的经历。他们记得，每一件物品都承载着一段故事。于是，他们创立了<a href="https://www.goodeeworld.com/" target="_blank" rel="nofollow noopener noreferrer">GOODEE</a>这个品牌。这是一家家具和家居装饰公司，旨在让每个产品背后制造商的故事变得更有意义。</p>
<h3><strong>Timberware</strong></h3>
<div style="text-align: center;">
<figure><img style="float: none;" alt="Timberware创始人保罗·特雷帕尼耶（Paul Trepanier）站在商店标志前的照片" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-timberware-3_8e231de4-24f0-485d-b137-c1686f2ed360.jpg?v=1728552505" loading="lazy">
<figcaption>
<p>&nbsp;<em>Paul Trepanier Photography/Timberware</em></p>
</figcaption>
</figure>
</div>
<p>创始人克里斯·休斯说：“从我记事起，我就一直用自己的双手劳动。”克里斯在创办他的第二家企业<a href="https://www.timberware.ca/" target="_blank" rel="nofollow noopener noreferrer">Timberware</a>之前，曾是一名焊工学徒和总包工头。建造房屋培养了他对木工的热爱。他的企业能让他专注于这一工艺，为客户定制木质家具和家居饰品。</p>
<h2 id="4"><strong>获得一席之地</strong></h2>
<p>无论你是计划制造家具还是策划在线销售家具，这都是一项有回报、有创造性的业务。</p>
<p>德克斯特和拜伦之所以从时尚界转向家具行业，是因为他们发现了家把人们团结在一起的美好。拜伦说：“不分性别，也不分尺码。我们在家中舒适地分享各种情感，彼此间都有共鸣。”</p>
<p>对于克里斯来说，工作的回报来自于用双手工作，做那些让他兴奋的项目。他表示，找出这些项目就是成功经营的关键。他说：“如果你对自己正在打造的东西充满热情，这将在你的作品中体现出来。”</p>
<p>你热爱什么？家具市场上存在哪些空白？把你的热爱和这些市场空白结合起来，就能在家具行业中找到一个等待你用独特创意去开拓的<a href="/zh/blog/business-opportunities" target="_blank">商机</a>。</p>
<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/tiktok-marketing">TikTok 营销新手指南：如何通过 TikTok 做电商业务？</a></li><li class="mt-2"><a href="/zh/blog/how-to-start-dropshipping">开展代发货业务的完全指南（2021版）</a></li><li class="mt-2"><a href="/zh/blog/shopify-vs-shopline">Shopify 与 Shopline- 跨境电商独立站建站工具对比与选择</a></li><li class="mt-2"><a href="/zh/blog/how-dtc-business-model-helps-brands-sell-abroad">DTC模式助推品牌线上出海：直面消费者反哺品牌成长</a></li><li class="mt-2"><a href="/zh/blog/international-ecommerce">终极指南：利用Shopify开展跨境电商和打造全球销售</a></li><li class="mt-2"><a href="/zh/blog/private-label">营销人员最爱：如何以成熟产品打造私有品牌（Private Label）？</a></li><li class="mt-2"><a href="/zh/blog/jewelry-photography">珠宝首饰拍摄技巧有哪些？与专家一起探索珠宝摄影的幕后秘诀</a></li><li class="mt-2"><a href="/zh/blog/dropshipping-model">代发货模式：新手商家的起步之路</a></li><li class="mt-2"><a href="/zh/blog/product-page-increase-conversions">产品页实操：9个经典技巧助你提高转化率</a></li><li class="mt-2"><a href="/zh/blog/domain-name">域名注册全介绍  如何注册并安装独立站域名？</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
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<h2 id="5">如何在线销售家具——常见问题</h2>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">启动家具业务需要多少资金？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>启动家具业务的前期投入可能在2万到10万美元（约14万到70万元人民币）以上。每月的持续性开销可能在5000到2万美元（约35000元到14万元人民币）之间，具体取决于你的业务规模和范围。制定一份商业计划和预算，可以帮助你了解自身需求和潜在支出。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">哪个网站最适合在线销售家具？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>哪个网站最适合在线销售家具，这取决于你的经营模式、产品类型和个人偏好。一些受欢迎的选择包括Shopify这样的电子商务平台，以及Craigslist、Chairish、AptDeco和1stdibs等市场平台。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">家具业务能赚钱吗？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>要想开一家成功的家具店，你得先判断你的想法能不能赚钱。投资者希望在你的商业计划中看到盈利途径。对家具行业进行市场调研，可以帮助你了解市场需求和客户偏好。首先，你要找到一个可行的目标市场或填补某个市场空白，然后制定一个既能覆盖成本又能保证利润率的定价策略。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">如何启动家具制造业务？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>如果你是个有创意的人，想开一家自己的家具公司，可以考虑制造定制或独一无二的家具来进行销售。家具制造需要一些特定技能，如木工和装潢，还需要多种工具和一个安全、通风良好的工作空间。在你的商业计划书中，详细列出培训和设备方面的启动成本，以便全面了解启动家具业务的成本。</p>
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</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">如何使我的家具业务获得成功？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>生意要想成功，通常需要有适合目标顾客群、在合适时机推出的产品或服务。要想获得成功，还要进行市场调研，务必了解你的竞争对手、目标市场和行业趋势。一份切实可行的商业计划书将帮助你解答关于你的想法是否可行以及能否盈利的问题。</p>
</div>
</div>
</div>
</div>
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https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" 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focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 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hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex 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data-component-name="聘请合作伙伴">聘请合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&amp;itterm=global-footer" aria-label="外部来源：Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-zh-CN/ct-p/zh-cn?utm_campaign=footer&amp;utm_content=zh-cn&amp;utm_medium=web&amp;utm_source=shopify" aria-label="外部来源：Shopify 社区" data-component-name="shopify-社区">Shopify 社区</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="开发人员"><h2 class="text-base font-bold text-white">开发人员</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部来源：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部来源：API 文档" data-component-name="a-p-i-文档">API 文档</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部来源：Dev Degree 计划" data-component-name="dev-degree-计划">Dev Degree 计划</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="产品"><h2 class="text-base font-bold text-white">产品</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white/20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk/blog/sell-furniture-online?country=hk&amp;lang=zh" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/sell-furniture-online?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/sell-furniture-online?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/sell-furniture-online?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/sell-furniture-online?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/sell-furniture-online?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/moebel-online-verkaufen?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/vendere-mobili-online?country=it&amp;lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/sell-furniture-online?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/sell-furniture-online?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/blog/sell-furniture-online?country=au&amp;lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/blog/sell-furniture-online?country=ie&amp;lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/sell-furniture-online?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/blog/como-vender-muebles?country=us&amp;lang=es" data-component-name="region-us-language-es">Español (Intl.)</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/sell-furniture-online?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/blog/sell-furniture-online?country=ph&amp;lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/blog/sell-furniture-online?country=my&amp;lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-zinc-900 text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="区域导航" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Choose a region &amp; language</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="关闭区域导航" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk/blog/sell-furniture-online?country=hk&amp;lang=zh" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/sell-furniture-online?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/sell-furniture-online?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/sell-furniture-online?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex 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Nav\",[1935,1938,1941,1944],{\"_1780\":706,\"_387\":1936,\"_1781\":1937},\"/zh/tools/logo-maker\",{\"_1783\":1784,\"_1785\":1512},{\"_1780\":922,\"_387\":1939,\"_1781\":1940},\"https://www.shopify.com/stock-photos\",{\"_1783\":1784,\"_1785\":1608},{\"_1780\":527,\"_387\":1942,\"_1781\":1943},\"/zh/blog/business-plan-template\",{\"_1783\":1784,\"_1785\":1432},{\"_1780\":704,\"_387\":1945,\"_1781\":1946},\"https://www.linkpop.com/\",{\"_1783\":1784,\"_1785\":1511},{\"_1780\":322,\"_387\":1948,\"_1781\":1949},\"/zh/enterprise\",{\"_1783\":1784,\"_1785\":1950},\"Upmarket Enterprise CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2015\":1989,\"_127\":2016,\"_2017\":2018,\"_2019\":2020,\"_2037\":494,\"_2038\":2039,\"_2722\":1977,\"_2723\":2724,\"_2739\":2740,\"_2797\":2798,\"_2838\":2839,\"_387\":2840,\"_2841\":2840,\"_2842\":895,\"_2843\":955,\"_2844\":2845,\"_2846\":2847,\"_2848\":955,\"_2849\":955,\"_1743\":1744,\"_2850\":2851,\"_2852\":-7,\"_2853\":2854,\"_3109\":3110,\"_1969\":3111,\"_3112\":1953,\"_3113\":3114,\"_5017\":-7,\"_1007\":5018},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_167\":1968,\"_1969\":1970,\"_342\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_127\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1995\":1996,\"_2009\":1977,\"_2010\":1979,\"_2011\":955,\"_2012\":2013,\"_2014\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_22\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/555482185750\",\"handle\",\"sell-furniture-online\",\"2024年在线销售家具14步指南\",\"publishedAt\",\"2024-10-07T02:30:00Z\",\"image\",{\"_1959\":1976,\"_387\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa41.jpg?v=1728560747\",\"altText\",\"一位女性躺在黄色沙发上，手中拿着气球\",\"width\",1848,\"height\",781,\"tags\",[1986],\"新手上路\",\"\u003cp\u003e1960年。一对夫妇走进当地的家具店，直接购买了一整套客厅家具。25年后，他们的孩子继承了这套家具，并带进了他们的第一个房子里。多年来，这就是获得家具的两种方式：在实体店购买或代代相传。\u003c/p\u003e\\n\u003cp\u003e在过去的20年里，科技的进步帮助品牌将现场的购物体验复制到了网上，这为更多家具企业提供了机会，也让消费者有了更多选择。对于那些希望在没有展厅的情况下直接向消费者销售家具的人来说，市场上依然存在着机遇。\u003c/p\u003e\\n\u003cp\u003e接下来，让我们一起听取家居行业专家的建议，学习如何启动家具业务，从采购产品到管理库存，再到推广品牌。本指南将引导你逐步建立起自己的在线家具商店，让梦想变成现实。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e14步启动家具业务\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e在线销售家具的未来\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e成功的家具企业案例\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e获得一席之地\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e如何在线销售家具——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e14步启动家具业务\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e选择你的商业模式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e为家具业务筹集启动资金\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e确保业务合法化\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e开设企业银行账户\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e打造你的家具品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e采购家具（针对设计师和转售商）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e开店（针对家具制造商）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e管理家具库存和存储\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e掌握家具与家居饰品摄影技巧\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e搭建你的在线家具店\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e销售渠道多样化\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e推广你的家具业务\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e完善物流、退货与客服体系\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e购买商业保险\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e家具市场竞争激烈，尤其是考虑到那些大型且价格亲民的全球连锁品牌所占的巨大市场份额。因此，使自己的产品与众不同、找到独特的销售主张并\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e建立一个令人难忘的品牌\u003c/a\u003e至关重要。\u003c/p\u003e\\n\u003cp\u003e接下来，让我们一起踏上创立家具品牌并开启\u003ca href=\\\"/zh/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003e线上业务\u003c/a\u003e的初步征程。\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. 选择你的商业模式\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一间有着明亮蓝色墙壁和现代中世纪风格装饰的家庭办公室\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-room-design_581b6c1b-630f-43e2-b3cf-ac74b335be3a.jpg?v=1728550250\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e启动家具业务并在线上线下销售家居用品有多种方式。你选择的途径将取决于多个因素，例如你的技能水平、启动预算和存储空间。在制定商业计划之前，让我们回顾一下不同的商业模式。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具制造商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这类业务主要是在自己的工作室中手工设计和制造家具。你可以选择保留一定库存，生产和销售限量款式，或者采取定制模式。你还可以提供定制服务，满足顾客对家具尺寸和功能的特定需求。想要经营好家具制造商业务，你需要掌握相关技术、拥有专业工具，并具备专属工坊空间。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具设计师（与制造商合作）\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你可以选择设计家具，并与制造商合作生产，而不是自己亲手制作。你可能需要掌握一些专业的绘图技巧，了解材料和构造知识，以便与工厂进行有效沟通。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e策展人和经销商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在这种模式下，你将销售来自不同品牌或制造商的多种商品，并为你的品牌策划独具特色的系列。虽然你并不亲自参与设计和制造这些物品，但在塑造一个统一的品牌形象，以及运用\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e故事叙述\u003c/a\u003e、\u003ca href=\\\"/blog/ecommerce-photography\\\" target=\\\"_blank\\\"\u003e摄影技巧\u003c/a\u003e和\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e顾客体验\u003c/a\u003e来销售产品方面，仍需展现出你的创意才华。在这种情况下，你会从其他品牌\u003ca href=\\\"/blog/selling-wholesale\\\" target=\\\"_blank\\\"\u003e批量\u003c/a\u003e购买商品，并直接将其运送给顾客。了解家具行业的趋势对成功至关重要。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一间客厅的特写，金色天鹅绒沙发\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-new-1_cb074aee-09bb-46cc-9d14-223dc84ba6c5.jpg?v=1728550304\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eGOODEE既是设计师也是策展人，将自有品牌系列与来自世界各地工匠精选的物品相结合。\u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e代发货商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这种方法与上面提到的相同，但如果你无法自己存储或运输物品，那么它就是一种无须亲力亲为的选择。寻找愿意直接向你的客户发货的制造商和品牌，以\u003ca href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e模式合作，这样你就可以从供应链中抽身。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e古董家具经销商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这是另一种策展人/经销商模型，专注于独一无二的复古或古董物品。我们将其列为独立的类别，是因为其采购方法截然不同。你需要了解古董市场，以识别哪些物品具有转售价值以及哪些物品市场需求量大。此外，具备家具修复和翻新的技能也很有帮助，因为你可以借此修复找到的古董家具。一般来说，复古和古董家具经销商需要大量的库存空间，除非你选择寄售模式。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡小贴士：\u003c/strong\u003e许多古董家具经销商刚开始都是通过市场或本地买卖网站寻找并转售二手家具。这是一个很好的方式，可以在扩展到全职家具业务之前，尝试作为盈利的\u003ca href=\\\"/zh/blog/side-hustle\\\" target=\\\"_blank\\\"\u003e副业\u003c/a\u003e。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. 为家具业务筹集启动资金\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e启动在线家具业务需要多少资金？答案取决于你选择的商业模式。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e⬇️ 低成本启动：\u003c/strong\u003e如果你计划代发货，几百美元就足以启动，因为不需要储存商品。定制或按需定制家具业务的启动成本也可能较低，前提是你已经有一个做为业余爱好的工作室。这种模型下，你可以按需购买材料，因此前期不需要投入太多。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e⬆️ 高成本投入：\u003c/strong\u003e如果你尚未拥有启动制造业务所需的工具和设备，那么预计需要花费数万美元来建造工作室。此外，还要考虑租赁空间的费用（如适用）、水电等费用和安全设备（如适当的通风设备）的成本。转售业务的启动成本也可能很高，因为你需要购买商品并储存起来。\u003c/p\u003e\\n\u003cp\u003e如果你有一个适合存放家具的空间（如地下室或温控车库），那么你可以从家中启动家具\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e业务\u003c/a\u003e，但要预测未来扩展到专用空间或与仓库合作可能产生的成本。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具销售商的融资选项\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e与任何小型企业一样，家具销售商也有多种融资渠道可供选择。如果你不打算自筹资金（即将利润再投资于业务），那么可能需要进行外部融资。\u003ca href=\\\"/zh/blog/crowdfunding-sites\\\" target=\\\"_blank\\\"\u003e众筹\u003c/a\u003e是一种热门选择，能让你在家具业务正式运营前就开始集资，资金来源于那些对你的产品感兴趣的潜在客户。此外，银行贷款、小企业补助和风险投资公司也可能成为你业务的资金来源。一份切实可行的商业计划书将帮助你从投资者那里争取到融资。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. 确保业务合法化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e接下来需要满足所有法律规定，以避免经营过程中遇到罚款等各种问题。\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e选择公司结构。\u003c/strong\u003e你需要为自己的家具店确定一个合适的实体类型。公司制、有限责任公司（LLC）和个体经营者是最常见的企业类型。有限责任公司能保护你不受个人责任的影响。不过，成立有限责任公司的费用因州而异（在美国）。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e申请雇主识别号（EIN）。\u003c/strong\u003e此号码由美国国税局（IRS）发放，用于识别你的企业以进行税务处理。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e获取必要的许可和执照。\u003c/strong\u003e你需要从所在城市或县获取营业执照。同时，还要了解是否需要办理其他必要文件，如销售许可证、区域许可证和环保许可证。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e法律环境错综复杂，建议咨询商业律师，以确保所有法律事项得到妥善处理。\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\\n\u003cstrong\u003e4. \u003c/strong\u003e\u003cstrong\u003e开设企业银行账户\u003c/strong\u003e\\n\u003c/h3\u003e\\n\u003cp\u003e一旦你确定了商业模式，下一步就是开设企业银行账户。拥有企业银行账户有助于为你的企业建立信用，并向客户和供应商展示专业性。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e用Shopify Balance在你赚钱的地方管理资金\u003c/p\u003e\\n\u003cp\u003eShopify Balance是一个免费的财务账户，你可以从Shopify管理后台管理企业资金。无需支付月费，最快可提前七天到账，并且在符合条件的消费上还能获得返现。\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/balance?itcat=coreblog\u0026amp;itterm=shopify-balance-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eShopify Balance\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. 打造你的家具品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个人坐在桌前，正在笔记本电脑上打字\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-goodee-Richmond_Lam_b4a29ade-f5fd-4a00-8c20-d163082b3994.jpg?v=1728550664\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e \u003cem\u003eRichmond Lam/GOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在品牌创立的初期，明确其定位至关重要。通过回答一系列问题，将有助于你讲述品牌故事，塑造视觉形象，提炼使命宣言，并更清晰地勾勒出你的目标客户群体。\u003c/p\u003e\\n\u003cp\u003e现在你已经决定是制造还是转售家具了，接下来为你的家具业务选择一个方向。你是想只销售沙发，深耕一种产品，还是想紧跟潮流趋势？你是打算专注于为小空间打造精美简约家具，还是希望吸引越来越多在家工作的人，销售独特的办公家具？\u003c/p\u003e\\n\u003cp\u003e在选择商业模式或方向时，请考虑以下内容（附示例）：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e类别/用途：\u003c/strong\u003e办公家具、户外生活、家居装饰\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品：\u003c/strong\u003e沙发床、餐桌、婴儿房用品\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e风格：\u003c/strong\u003e中世纪现代、极简、乡村\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e客户：\u003c/strong\u003e学生、公寓居民、乡村别墅业主\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e利基市场：\u003c/strong\u003e“智能”家具、模块化家具、用回收材料制成的家具\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e理念：\u003c/strong\u003e公平贸易、本地手工制作、可持续发展\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e价格：\u003c/strong\u003e薄利多销、高端定制\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e当克里斯·休斯（Chris Hughes）推出他的品牌\u003ca href=\\\"https://www.timberware.ca/\\\" target=\\\"_blank\\\"\u003eTimberware\u003c/a\u003e时，木工领域的可能性是无限的。他说：“我们还没有找到我们的利基市场，所以我们什么都做了一点。”克里斯发现，贸易展会对他完善自己的产品非常有帮助。虽然在这些展会上来回运输沉重的家具并不容易，但这个过程帮助他了解了市场，并找到了自己的方向。\u003c/p\u003e\\n\u003cp\u003e你的品牌塑造过程应从市场研究开始，可以考察以下内容：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e目标客户画像。\u003c/strong\u003e潜在客户通常在哪里购物？他们常用哪些社交媒体平台？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e本地市场。\u003c/strong\u003e如果你打算在本地销售或开设实体店，请了解你所在地区的家具市场。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e竞争对手。\u003c/strong\u003e你的品牌具备哪些竞争对手没有的特色？你可以通过独特销售主张吸引客户。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e趋势。\u003c/strong\u003e研究家具设计趋势、家居趋势、电子商务网站设计以及可能影响品牌设计决策的其他趋势。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e一旦你进行了\u003ca href=\\\"/zh/blog/market-demand\\\" target=\\\"_blank\\\"\u003e市场调研\u003c/a\u003e并确定了利基市场，就要将其落实到书面上。明确阐述你能提供什么，然后在此基础上构建你的使命、品牌价值观和品牌承诺。现在，你已经有了明确的品牌指南，在设计网站和策划产品系列时，持续参考它们。\u003c/p\u003e\\n\u003cp\u003e对于家居和家具公司\u003ca href=\\\"https://www.goodeeworld.com/\\\" target=\\\"_blank\\\"\u003eGOODEE\u003c/a\u003e来说，品牌价值观的确立源于其创始人拜伦（Byron）和德克斯特·皮尔特（Dexter Peart）的上一份事业——时尚品牌WANT Les Essentiels。道：“关键是在重要的事物和人们真正想要的东西之间找到平衡。”\u003c/p\u003e\\n\u003cp\u003e通过实践，两兄弟发现人们在奢华与可持续性之间感到矛盾。拜伦说：“我们希望通过建立GOODEE来作为对此的回应。”该品牌明确表示：两者并不矛盾。德克斯特和拜伦利用他们的商业和设计经验，策划了一系列产品，这些产品充分体现了他们坚定的品牌价值观。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. 采购家具（针对设计师和转售商）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一张空房间里的棕色皮沙发\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-leather-couches_111a30fa-1e00-4899-9820-1ed42608bc54.jpg?v=1728550822\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-leather-couches_111a30fa-1e00-4899-9820-1ed42608bc54.jpg?v=1728550822\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e你如何寻找供应商或制造商取决于你计划启动的家具业务类型。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e设计师\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于不打算自己制造家具的设计师来说，可以寻找一个值得信赖的制造商。德克斯特说：“尤其是在初创阶段，你与生产环节和供应链的联系越紧密，就越容易与产品制造商建立和巩固合作关系。”\u003c/p\u003e\\n\u003cp\u003e当你刚起步且对制造业不熟悉时，建议你\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e找一个能让你有较多监督权的制造商\u003c/a\u003e，并且这个制造商要愿意作为你的商业伙伴与你合作。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e经销商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你打算转售其他公司的产品，可以亲自走访制造商和品牌商，询问批发价格和合作条款。此外，还有一些批发市场，能让\u003ca href=\\\"/zh/blog/reseller-business\\\" target=\\\"_blank\\\"\u003e经销商\u003c/a\u003e接触到那些正积极物色零售合作伙伴的供应商。\u003c/p\u003e\\n\u003cp\u003e与家具批发商建立良好的关系，可以为你提供高质量的库存和有竞争力的价格。定期关注你的批发商，以确保他们满足你的业务需求。良好的沟通可能会让你提前了解即将流行的趋势、新产品线或库存不足的情况。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e古董家具销售商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e古董家具销售商通过多种方式采购家具。由于业务性质，你需要持续不断地寻找，以确保自己有库存。以下是一些帮助你开启业务的家具来源：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e拍卖会。\u003c/strong\u003e注册以接收你所在地区拍卖会的通知。这些拍卖会有些是线下进行的，但也有许多在线拍卖网站，比如eBay和MaxSold，你可以在家中随时浏览和出价。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e遗产出售。\u003c/strong\u003e这类销售往往能让你找到很多古董珍品，堪称宝藏之地。通过登记在当地遗产出售管理公司的邮件列表，及时了解即将来临的销售。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线交易平台和分类广告。\u003c/strong\u003e像Craigslist和Facebook这样的在线市场，可能会让你发现一些宝贝，还能让你找到庭院甩卖、搬家甩卖或遗产出售的信息。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e跳蚤市场或户外市场。\u003c/strong\u003e早到意味着可以优先选择，但最好的交易往往是在一天结束时和跳蚤市场季节末，因为那时商家想清货。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e收藏家。\u003c/strong\u003e一些私人收藏家可能愿意和你合作，出售他们的一些藏品。当你开始在古董圈建立人脉时，可能会遇到这样的人。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e代发货商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e家具代发货商可以浏览多个\u003ca href=\\\"/zh/blog/dropshipping-suppliers\\\" target=\\\"_blank\\\"\u003e代发货供应商\u003c/a\u003e和目录，比如\u003ca href=\\\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\\\" target=\\\"_blank\\\"\u003e速卖通（AliExpress）\u003c/a\u003e。此外，还可以与特定家具品牌单独设置代发货条款。例如，GFURN有一个专门页面，重点介绍其代发货计划。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. 开店（针对家具制造商）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-timberware-1_ed32f32f-62cf-445a-825d-a52e3e830b24.jpg?v=1728550875\\\" alt=\\\"一名男子在工作室中进行做木工\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e \u003cem\u003ePaul Trepanier Photography/Timberware\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e对于家具制造商来说，如果你没有工具或专门的工作室，启动家具业务的成本可能会很高。像克里斯一样，你可以从基本工具开始，随着业务的增长逐步扩展工具箱。\u003c/p\u003e\\n\u003cp\u003e克里斯对建立自己的家具工作室有这样的建议：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持工作室整洁。\u003c/strong\u003e“一个整洁有序的工作室是一个安全高效的工作室。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e思考工作流程。\u003c/strong\u003e“你需要哪些工具才能完成想要做的事情？它们的使用顺序是怎么样的？这将帮助你确定每个主要机械部件的布局，以便找到小工具的最佳位置。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e台锯是工作室的核心。\u003c/strong\u003e“确保它周围有足够的空间来完成所需的切割。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设置除尘管道。\u003c/strong\u003e“管道应如何布置才能达到最佳效率？”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e照明。\u003c/strong\u003e“对于照明，要比你认为需要的更亮。工作室里的光线越充足越好！我建议使用LED灯。”\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e请记住，你的工作室可能一个不断发展的项目。克里斯建议道：“从你能负担得起的地方开始，逐步丰富你的工具箱。”他用自己的积蓄启动了事业，并通过将利润再投资于工作室来逐步升级。“要有耐心，避免盲目扩张。”\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. 管理家具库存和存储\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e如果你已经决定制造或转售家具（新的或旧的），而不是代发货或定做，请务必考虑你的场地需求。正如我们在融资部分提到的，这可能占据你启动成本相当大的一部分。\u003c/p\u003e\\n\u003cp\u003e“在早期阶段，仓库就在你的车库里。在你的卧室里。”拜伦表示，“这是创业的自然发展。”他表示，对于新手企业主来说，一开始就接近完整的供应链很重要。\u003c/p\u003e\\n\u003cp\u003e只有自己管好这方面，你才能明白自己在寻找什么样的仓储合作伙伴。正如拜伦所说，“是一个会与你一样，以同样的严谨和自律来坚守你的价值观的人。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"仓库中堆放的绿色金属椅子\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-bulk-inventory_9cba665f-52bb-4bf9-b454-4dc62035fa28.jpg?v=1728550991\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在决定产品存放或仓储的方式及地点时，请务必考虑空间条件。许多材料，如木材和天然织物，容易受到极端温度、害虫侵扰以及湿度波动的影响。举例来说，如果你生活在像加拿大这样的寒冷地带，你家的非加热车库或许不是存放库存的长久之计。\u003c/p\u003e\\n\u003cp\u003e针对家具的仓储与存储，提供以下几种解决方案：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e在家中特别划出一个房间，用于此目的\u003c/li\u003e\\n\u003cli\u003e租用温控存储空间（最适合不需要定期访问的额外库存）\u003c/li\u003e\\n\u003cli\u003e与负责运输和订单履行的仓库建立合作\u003c/li\u003e\\n\u003cli\u003e租赁/购买你自己的专属办公室和仓库空间\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. 掌握家具与家居饰品摄影技巧\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e与服装一样，家具也非常个性化。在没有试衣间或展厅的情况下，在线企业必须尽量模仿面对面的购买过程。在拍摄家具和家居装饰品时，比例和尺寸、纹理和细节都是需要捕捉的重要方面。\u003c/p\u003e\\n\u003cp\u003e对于像GOODEE这样的策划品牌来说，摄影至关重要。德克斯特表示：“我们在策划和寻找这些精美物品的时候，秉持着非常民主的理念，然后也以同样的方式展示它们。”由GOODEE掌控的摄影工作，确保了品牌网站内容的一致性。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一间极简主义家庭办公室\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Goodee-Skagerak-Georg_Desk_M_1000x_57dccf87-45a3-42b9-9f8f-22b7988209e5.jpg?v=1728551051\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e在这张生活场景照片中，GOODEE展示了一张带有家居装饰品的桌子，不仅为人们提供了设计灵感，还展示了物品之间的比例。\u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在刚起步的时候，你可以用单反相机（甚至智能手机）和简单的照明工具自己拍摄产品照片，或者与专业摄影师合作。\u003c/p\u003e\\n\u003cp\u003e家具店的摄影技巧：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e比例非常重要。\u003c/strong\u003e除了在描述中提供详细的尺寸外，务必拍摄该产品在某个场景里的样子，旁边是其他熟悉和常见尺寸的装饰品。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e放大细节。\u003c/strong\u003e详细的特写镜头将帮助顾客在没有触摸的情况下“感受”产品。尽量捕捉质感和木纹细节。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e照明要充足。\u003c/strong\u003e照明对于准确捕捉细节和色彩至关重要。简单的照明设置可以通过使用柔和的自然光或照明设备来实现。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e讲故事。\u003c/strong\u003e除了产品描述之外，你的图片也应该讲述一个故事：这是为谁设计的？它应该怎么装饰？有没有什么互补产品？要实现这点，可以把生活场景照片和简单背景照片放在一起。在房间里展示它，提供装饰建议，启发顾客想象产品在自己空间里的样子。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在以下由GOODEE设计的餐椅照片中，第一张图是在一个生活空间中布置的，提供了如何搭配这款椅子的建议。第二张图则是特写镜头，可以让顾客看到椅子的细节。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-lifestyle_6451864c-fad4-4804-a402-128386222d25.jpg?v=1728551244\\\" alt=\\\"一间现代家具装饰的休闲餐厅\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-detail_73b84a47-8319-41b0-8c6d-7625b11c221d.jpg?v=1728551295\\\" alt=\\\"蓝色塑料椅子的产品图片细节\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 小贴士：\u003c/strong\u003e对于古董家具经销商来说，拍摄产品照片是一项长期的任务。关于\u003ca href=\\\"/blog/streamline-product-photography-workflow\\\" target=\\\"_blank\\\"\u003e摄影工作流程\u003c/a\u003e的建议，可以参考\u003ca href=\\\"/blog/211022217-sell-vintage-clothing-online#7\\\" target=\\\"_blank\\\"\u003e复古服装\u003c/a\u003e销售指南。\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10.  搭你 的在线家具店\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在你真正将家具业务推向市场之前，花点时间熟悉一下你的\u003ca href=\\\"/zh/online-store\\\" target=\\\"_blank\\\"\u003e在线商店构建器\u003c/a\u003e。在这个阶段推出简单的登陆页面，以及你的社交账户，可以帮助你建立电子邮件列表，以便在正式开业时大展拳脚。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e线上家具店的设计和主题\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e就像你在Shopify上推出的任何商店一样，你几乎不需要任何设计技能就可以做到。\u003ca href=\\\"https://themes.shopify.com/themes\\\" target=\\\"_blank\\\"\u003eShopify themes\u003c/a\u003e提供多种布局选项，允许你插入图像、文本和自定义内容，以创建你自己的品牌网站。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/startup-theme_d1226f92-8a91-4ab1-8836-371cb1246207.jpg?v=1728551346\\\" alt=\\\"网站主题的演示\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e \u003ca href=\\\"https://themes.shopify.com/themes/startup/styles/home\\\" target=\\\"_blank\\\"\u003eStartup Shopify\u003c/a\u003e \u003ca href=\\\"https://themes.shopify.com/themes\\\" target=\\\"_blank\\\"\u003ethemes\u003c/a\u003e启动演示\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你预算充足但缺乏视觉设计能力，可以考虑聘请一名设计师或一家代理机构来帮你制定一套品牌包装方案。\u003ca href=\\\"https://experts.shopify.com/\\\" target=\\\"_blank\\\"\u003eShopify专家\u003c/a\u003e是经过审核的专业人士，具有与各类品牌合作的经验。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具店的产品页面\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003eGOODEE的\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e设计是你设置商店时可以借鉴的成功范例。我们分析了其中一个页面，来解释其成功的原因，以及如何在自己的产品页面中借鉴其出色之处：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-1_ebb3f74b-7fa5-46a6-a662-21ab13cf3d7c.jpg?v=1728551612\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e1. 主图是一张清晰的产品照片，纯色背景，完整展示整把椅子，未经裁剪且无任何干扰元素。\u003c/p\u003e\\n\u003cp\u003e2. 椅子的其他视图，包括不同角度以及将产品置于场景中的展示。\u003c/p\u003e\\n\u003cp\u003e3. 突出“添加到购物袋”按钮和“添加到收藏夹”选项——这是一个有用的功能，允许客户考虑并稍后返回，或并排比较多个产品。请继续阅读，了解如何通过应用程序实现此功能。\u003c/p\u003e\\n\u003cp\u003e4. 用一段简短的文字介绍顾客需要知道的关于这把椅子的一切：产地、制作方式、耐用性说明、建议的使用场景及方式，以及如何搭配。叙述性的语言可以将顾客带入到你希望他们对所购家具产生的情感之中。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-2_86b5e235-298d-49a4-8573-82e7b43eec1e.jpg?v=1728551689\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e5. 辅助照片包括生活场景图片，展示椅子与其他家具和装饰品放在一起的场景，最好是可以在你店里购买的其他商品。这些图像提供了灵感并展示了比例。\u003c/p\u003e\\n\u003cp\u003e6. 椅子的详细规格说明有助于顾客了解它是否适合他们的场地。在此部分，你可以添加一些细节，如重量、尺寸、保养说明、材料成分、产地、组装要求等。\u003c/p\u003e\\n\u003cp\u003e7. 如果你的品牌像GOODEE一样，建立在可持续发展或公平贸易惯例等基础上，那么这是另一个让你公开表明承诺的机会。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-3_a538f5d4-4e3f-4776-9e6d-0212419efc33.jpg?v=1728551790\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e8. GOODEE的创始人相信故事的力量，这在其品牌网站的多个地方都有体现。在每个产品页面上，产品制造商都有一个专门的模块，上面有简短的描述和查看其他产品的链接。这也有助于交叉销售（例如，展示同一系列中的产品）。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-4_187738fc-a32e-4425-be71-5bb9423515a2.jpg?v=1728551909\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e9. 在页面底部，邀请顾客评论产品。已完成的评价会显示在这一部分，为未来的顾客提供来自真实顾客反馈的额外安心保障。\u003c/p\u003e\\n\u003cp\u003e10. 相关产品部分可以帮助你的顾客对比相似选项，或查看互补产品。\u003c/p\u003e\\n\u003cp\u003e在构建产品页面时，请思考你希望它达到什么效果。拜伦说：“如果你一开始就无法向顾客说明产品存在的意义，以及为什么他们应该把它买回家或作为礼物送给别人，那么我认为你在顾客体验这一点上做得不成功。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具品牌的关于我们、联系信息和常见问题页面\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e拜伦和德克斯特选择将他们的面孔，以及他们的工匠伙伴的面孔和故事放在品牌前线。随着消费者趋势的变化，GOODEE的故事在设计与积极影响之间找到平衡，吸引了顾客。\u003c/p\u003e\\n\u003cp\u003e你的故事可以让你在众多竞争对手之中脱颖而出。在这个领域，小型企业和以人为本的企业总是能胜出。你的\u003ca href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e“关于我们”页面\u003c/a\u003e可以讲述你的起源故事，突出你的品牌价值，分享团队成员中的一些面孔，并找到与顾客的共同点。\u003c/p\u003e\\n\u003cp\u003e对于家具设计师和制造商来说，这也是一个可以邀请顾客进行幕后参观，了解你的设计流程和灵感来源的地方。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Screenshot_2023-01-19_at_11.29.59_AM_2cac2553-dcc7-46c0-ac68-3a7b9472afa3.jpg?v=1728551980\\\" alt=\\\"GOODEE电子商务网站的网页\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e \u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你的联系信息和常见问题页面也很是重要。\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题页面\u003c/a\u003e对于家具业务尤其有用，特别是关于运输和退货的信息。许多家具体积大和重量重，运输可能会更加复杂，退货也可能无法实现。\u003c/p\u003e\\n\u003cp\u003e在这个页面清楚地传达你的运输和退货政策，让顾客能够轻松地就后续问题联系你。大宗采购通常需要额外的支持。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 小贴士：\u003c/strong\u003e在网站上构建所有页面和导航时，请考虑搜索引擎优化，即\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e，这有助于谷歌之类的搜索引擎对你的网站进行排名。排名靠前可能会为你带来有价值的自然流量。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e你的家具店的电子商务应用\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e为了满足你业务的特定需求，以下是来自\u003ca href=\\\"https://apps.shopify.com/?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e的一些精选应用，能帮助你在线销售家具：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eDelivery Date\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/honeycomb-upsell-funnels?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eHoneycomb Upsell \u0026amp; Cross Sell\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/swym-relay?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eWishlist Plus\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/product-options?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eBold Product Options\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e11. 销售渠道多样化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e除了你的在线家具店外，还可以考虑其他销售渠道，以便在竞争激烈的市场中将产品展示给顾客。如果你是制造商或设计师，能否通过批发产品来拓展其他地区市场呢？如果你是一个仅支持在线销售的家具品牌，这可能是涉足零售业的简单方法。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/pop-up-shop\\\" target=\\\"_blank\\\"\u003e快闪零售\u003c/a\u003e对于古董家具经销商、设计师或制造商来说也是一个好选择。可以考虑当地的户外市场或贸易展。通常，大型家具零售商会为新兴品牌开设快闪店，以作为其产品的补充。\u003c/p\u003e\\n\u003cp\u003e此外，还要考虑是否有适合你的受众的\u003ca href=\\\"/zh/blog/facebook-marketing\\\" target=\\\"_blank\\\"\u003e社交销售渠道\u003c/a\u003e或在线交易平台。作为家具制造商或古董家具经销商，你可以将你的\u003ca href=\\\"https://apps.shopify.com/etsy-marketplace-integration?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e或Facebook销售与Shopify结合起来，充分利用两者：既拥有自己独立的网站，又能接触到市场平台上的潜在买家。还可以探索哪些其他网站呢？试试家居用品转售平台。\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e12. 推广你的家具业务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e作为商业计划的一部分，营销计划概述了你的营销方法和核心渠道。\u003c/p\u003e\\n\u003cp\u003e对于家具企业来说，没有一刀切的营销方案。一个好的经验法则是在合适的时机在合适的地方传达合适的信息。这些因素将取决于你的客户是谁以及他们在哪里活动。电子邮件营销和 Facebook 广告哪个更值得你投入时间和资金？你是应该尝试\u003ca href=\\\"/zh/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e内容营销\u003c/a\u003e还是\u003ca href=\\\"/zh/blog/google-ads-types\\\" target=\\\"_blank\\\"\u003eGoogle Ads（谷歌广告）\u003c/a\u003e? 在这个阶段，测试是你的好帮手。\u003c/p\u003e\\n\u003cp\u003e当你启动家具业务时，请考虑到你的产品将受到个人喜好的影响，那些不太了解设计的人可能需要指导。因此，内容营销可能具有强大的影响力。你可以在\u003ca href=\\\"/zh/blog/instagram-marketing\\\" target=\\\"_blank\\\"\u003eInstagram\u003c/a\u003e、\u003ca href=\\\"/zh/blog/youtube-marketing\\\" target=\\\"_blank\\\"\u003eYouTube\u003c/a\u003e或\u003ca href=\\\"/zh/blog/tiktok-marketing\\\" target=\\\"_blank\\\"\u003eTikTok\u003c/a\u003e上建立受众群体，通过提供家居设计建议和技巧来吸引他们。这些工具可以为你的在线商店引流，并将你和你的品牌打造成这个领域值得信赖的专家。\u003c/p\u003e\\n\u003cp\u003eGOODEE利用Instagram使品牌更具人性化，并带领用户深入了解幕后故事：\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\"\u003e在Instagram上查看此帖子\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\"\u003e由GOODEE分享的帖子 (@goodeeworld)\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e最终，只有在你自己熟悉的媒介和平台上操作时，你的营销内容才会最真实。克里斯表示：“我们有点老派，因为我们的大多数客户仍然是通过口碑获得的，不过话说回来，Instagram对我们来说是一个很好的工具。”\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e13. 完善物流、退货与客服体系\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e“\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\" target=\\\"_blank\\\"\u003e运输\u003c/a\u003e是一项巨大的挑战，”克里斯承认自己还没有完全完善它，“我们已经向全国各地运送了重达800磅（约360千克）的餐桌。这是非常伤脑筋的！”GOODEE的库存管理、配送和运输则由品牌的仓库合作伙伴完成。\u003c/p\u003e\\n\u003cp\u003e刚起步时，你可能需要自己管理订单配送和运输。克里斯根据自己的经验给你提供了一些建议：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与合适的伙伴合作。\u003c/strong\u003e“找到一家评价良好的运输公司，并与他们建立合作关系。确保你能够提前获得基于重量和尺寸的快速报价，以便将其纳入定价因素。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e投资包装。\u003c/strong\u003e“好好将你的产品打包或装箱。这样一来，你就可以放心了，因为当精美的餐桌送到顾客手中时，它会保持原有的样子。”\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e你还可以与\u003ca href=\\\"https://www.shopify.com/fulfillment\\\" target=\\\"_blank\\\"\u003eShopify Fulfillment Network\u003c/a\u003e（Shopify订单履行网络）合作，来处理配送事宜。该服务与Flexport合作，为电子商务企业提供快速、经济的配送和订单履行服务。\u003c/p\u003e\\n\u003cp\u003e通过Shopify Fulfillment Network，家具企业可以直接在其Shopify管理后台享受全国范围内的2-3天送货服务、数据驱动的库存分配以及简化的订单管理。\u003c/p\u003e\\n\u003cp\u003e处理大型家具的退货问题可能非常棘手。确保你的退货政策非常明确。如果你不接受退货，则应在结算阶段甚至是产品页面上向顾客清楚地说明此信息。如果你愿意接受退货，请提前与你的运输合作伙伴确定条款，并让顾客了解谁将承担退货运费（这可能会是一笔不小的费用）。\u003c/p\u003e\\n\u003cp\u003eGOODEE的创始人透露了该品牌的退货率在5%以下。他们通过详细的产品页面和出色的顾客支持来实现这一点，同时也做出了（几乎）不进行促销的决定。拜伦说：“我们从不在网站上开展打折活动，不需要使用各种花里胡哨的活动来吸引别人购买。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡小贴士：\u003c/strong\u003e在制定商业计划阶段，尽早确定你的运输策略，因为这可能会影响你的成本和财务规划。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e14. 购买商业保险\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在你开始在线销售家具之前，先咨询法律和保险专业人士，了解你的业务是否会因所交付商品的尺寸和价格而需要额外的保障措施。\u003c/p\u003e\\n\u003cp\u003e你需要为可能遭受的损失提供保障，例如运输过程中损坏的商品。你还需要为你的顾客提供保障。你会销售延长保修服务吗？你是否需要商业保险？商业保险有多种类型。在开始销售之前，做好功课，确保你采取了适当的保护措施。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003e在线销售家具的未来\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e在新冠疫情流行期间，人们逐渐转向网上购物的趋势得到了加速。新兴技术使得家具店能够更容易在线上提供展厅体验。\u003c/p\u003e\\n\u003cp\u003e通过使用3D和视频文件类型，你可以为顾客展示产品的360度全方位视图，或者展示产品在使用中或特定环境下的动态效果。例如，或者展示产品在使用中或特定环境下的动态效果，这是照片无法捕捉到的。\u003c/p\u003e\\n\u003cp\u003e虽然将产品拍摄成3D图像可能需要较大的前期成本，但当这些多功能的图像类型出现在产品页面上时，已经证明它们可以将转化率提高250%。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed.gif?v=1728560788\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u003ca href=\\\"https://shophorne.com\\\" target=\\\"_blank\\\"\u003eHorne\u003c/a\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e同时，还要考虑AI工具如何帮助你更高效地运营家具业务并改善客户体验。AI聊天机器人可以通过处理网站上常见的客户提问（例如家具保养说明或运输信息），来减轻客户服务团队的负担。\u003ca href=\\\"/blog/ai-product-descriptions\\\" target=\\\"_blank\\\"\u003eShopify Magic\u003c/a\u003e可以根据关键词生成AI描述，从而轻松撰写详细的产品页面。\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e成功的家具企业案例\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e让我们一起认识一下本文中介绍的两家成功家具企业的创始人。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003eGOODEE\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-online-goodee-2_a95dba62-4756-4391-9738-c3820867f533.jpg?v=1728552368\\\" alt=\\\"GOODEE的创始人拜伦和德克斯特·皮尔特两兄弟\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e \u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e当时尚界资深人士拜伦和德克斯特·皮尔特兄弟俩在考虑他们的下一个创业项目时，他们回忆起在充满父母家乡物品的房子里长大的经历。他们记得，每一件物品都承载着一段故事。于是，他们创立了\u003ca href=\\\"https://www.goodeeworld.com/\\\" target=\\\"_blank\\\"\u003eGOODEE\u003c/a\u003e这个品牌。这是一家家具和家居装饰公司，旨在让每个产品背后制造商的故事变得更有意义。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003eTimberware\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Timberware创始人保罗·特雷帕尼耶（Paul Trepanier）站在商店标志前的照片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-timberware-3_8e231de4-24f0-485d-b137-c1686f2ed360.jpg?v=1728552505\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e \u003cem\u003ePaul Trepanier Photography/Timberware\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e创始人克里斯·休斯说：“从我记事起，我就一直用自己的双手劳动。”克里斯在创办他的第二家企业\u003ca href=\\\"https://www.timberware.ca/\\\" target=\\\"_blank\\\"\u003eTimberware\u003c/a\u003e之前，曾是一名焊工学徒和总包工头。建造房屋培养了他对木工的热爱。他的企业能让他专注于这一工艺，为客户定制木质家具和家居饰品。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e\u003cstrong\u003e获得一席之地\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e无论你是计划制造家具还是策划在线销售家具，这都是一项有回报、有创造性的业务。\u003c/p\u003e\\n\u003cp\u003e德克斯特和拜伦之所以从时尚界转向家具行业，是因为他们发现了家把人们团结在一起的美好。拜伦说：“不分性别，也不分尺码。我们在家中舒适地分享各种情感，彼此间都有共鸣。”\u003c/p\u003e\\n\u003cp\u003e对于克里斯来说，工作的回报来自于用双手工作，做那些让他兴奋的项目。他表示，找出这些项目就是成功经营的关键。他说：“如果你对自己正在打造的东西充满热情，这将在你的作品中体现出来。”\u003c/p\u003e\\n\u003cp\u003e你热爱什么？家具市场上存在哪些空白？把你的热爱和这些市场空白结合起来，就能在家具行业中找到一个等待你用独特创意去开拓的\u003ca href=\\\"/zh/blog/business-opportunities\\\" target=\\\"_blank\\\"\u003e商机\u003c/a\u003e。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003e如何在线销售家具——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e启动家具业务需要多少资金？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e启动家具业务的前期投入可能在2万到10万美元（约14万到70万元人民币）以上。每月的持续性开销可能在5000到2万美元（约35000元到14万元人民币）之间，具体取决于你的业务规模和范围。制定一份商业计划和预算，可以帮助你了解自身需求和潜在支出。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e哪个网站最适合在线销售家具？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e哪个网站最适合在线销售家具，这取决于你的经营模式、产品类型和个人偏好。一些受欢迎的选择包括Shopify这样的电子商务平台，以及Craigslist、Chairish、AptDeco和1stdibs等市场平台。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e家具业务能赚钱吗？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e要想开一家成功的家具店，你得先判断你的想法能不能赚钱。投资者希望在你的商业计划中看到盈利途径。对家具行业进行市场调研，可以帮助你了解市场需求和客户偏好。首先，你要找到一个可行的目标市场或填补某个市场空白，然后制定一个既能覆盖成本又能保证利润率的定价策略。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何启动家具制造业务？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e如果你是个有创意的人，想开一家自己的家具公司，可以考虑制造定制或独一无二的家具来进行销售。家具制造需要一些特定技能，如木工和装潢，还需要多种工具和一个安全、通风良好的工作空间。在你的商业计划书中，详细列出培训和设备方面的启动成本，以便全面了解启动家具业务的成本。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何使我的家具业务获得成功？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e生意要想成功，通常需要有适合目标顾客群、在合适时机推出的产品或服务。要想获得成功，还要进行市场调研，务必了解你的竞争对手、目标市场和行业趋势。一份切实可行的商业计划书将帮助你解答关于你的想法是否可行以及能否盈利的问题。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"倾听家具行业专家的建议，学习如何一步步开启家具销售事业。从挑选合适的产品，到制定全面的营销计划，一应俱全。这份指南将为你提供一条清晰的成功路径。\",\"excerptHtml\",\"\u003cspan style=\\\"font-weight: 400;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"font-weight: 400;\\\"\u003e倾听家具行业专家的建议，学习如何一步步开启家具销售事业。从挑选合适的产品，到制定全面的营销计划，一应俱全。这份指南将为你提供一条清晰的成功路径。\u003c/span\u003e\",\"seo\",{\"_1959\":1994,\"_342\":1971,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1997,2003,-5,2006],{\"_1959\":1998,\"_1999\":2000,\"_2001\":2002},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/sell-furniture-online\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/sell-furniture-online\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/sell-furniture-online\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/sell-furniture-online\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/sell-furniture-online\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/sell-furniture-online\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/sell-furniture-online\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/sell-furniture-online\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/sell-furniture-online\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/sell-furniture-online\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/sell-furniture-online\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/sell-furniture-online\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/sell-furniture-online\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/sell-furniture-online\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/moebel-online-verkaufen\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/como-vender-muebles\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/vendere-mobili-online\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/sell-furniture-online\\\"}\",\"key\",\"hreflang_json\",{\"_1959\":1998,\"_1999\":2004,\"_2001\":2005},\"[{\\\"title\\\":\\\"TikTok 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是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2024年10月7日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e1960年。一对夫妇走进当地的家具店，直接购买了一整套客厅家具。25年后，他们的孩子继承了这套家具，并带进了他们的第一个房子里。多年来，这就是获得家具的两种方式：在实体店购买或代代相传。\u003c/p\u003e\\n\u003cp\u003e在过去的20年里，科技的进步帮助品牌将现场的购物体验复制到了网上，这为更多家具企业提供了机会，也让消费者有了更多选择。对于那些希望在没有展厅的情况下直接向消费者销售家具的人来说，市场上依然存在着机遇。\u003c/p\u003e\\n\u003cp\u003e接下来，让我们一起听取家居行业专家的建议，学习如何启动家具业务，从采购产品到管理库存，再到推广品牌。本指南将引导你逐步建立起自己的在线家具商店，让梦想变成现实。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e14步启动家具业务\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e选择你的商业模式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e为家具业务筹集启动资金\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e确保业务合法化\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e开设企业银行账户\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e打造你的家具品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e采购家具（针对设计师和转售商）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e开店（针对家具制造商）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e管理家具库存和存储\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e掌握家具与家居饰品摄影技巧\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e搭建你的在线家具店\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e销售渠道多样化\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e推广你的家具业务\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e完善物流、退货与客服体系\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e购买商业保险\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e家具市场竞争激烈，尤其是考虑到那些大型且价格亲民的全球连锁品牌所占的巨大市场份额。因此，使自己的产品与众不同、找到独特的销售主张并\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e建立一个令人难忘的品牌\u003c/a\u003e至关重要。\u003c/p\u003e\\n\u003cp\u003e接下来，让我们一起踏上创立家具品牌并开启\u003ca href=\\\"/zh/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003e线上业务\u003c/a\u003e的初步征程。\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. 选择你的商业模式\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一间有着明亮蓝色墙壁和现代中世纪风格装饰的家庭办公室\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-room-design_581b6c1b-630f-43e2-b3cf-ac74b335be3a.jpg?v=1728550250\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e启动家具业务并在线上线下销售家居用品有多种方式。你选择的途径将取决于多个因素，例如你的技能水平、启动预算和存储空间。在制定商业计划之前，让我们回顾一下不同的商业模式。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具制造商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这类业务主要是在自己的工作室中手工设计和制造家具。你可以选择保留一定库存，生产和销售限量款式，或者采取定制模式。你还可以提供定制服务，满足顾客对家具尺寸和功能的特定需求。想要经营好家具制造商业务，你需要掌握相关技术、拥有专业工具，并具备专属工坊空间。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具设计师（与制造商合作）\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你可以选择设计家具，并与制造商合作生产，而不是自己亲手制作。你可能需要掌握一些专业的绘图技巧，了解材料和构造知识，以便与工厂进行有效沟通。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e策展人和经销商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在这种模式下，你将销售来自不同品牌或制造商的多种商品，并为你的品牌策划独具特色的系列。虽然你并不亲自参与设计和制造这些物品，但在塑造一个统一的品牌形象，以及运用\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e故事叙述\u003c/a\u003e、\u003ca href=\\\"/blog/ecommerce-photography\\\" target=\\\"_blank\\\"\u003e摄影技巧\u003c/a\u003e和\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e顾客体验\u003c/a\u003e来销售产品方面，仍需展现出你的创意才华。在这种情况下，你会从其他品牌\u003ca href=\\\"/blog/selling-wholesale\\\" target=\\\"_blank\\\"\u003e批量\u003c/a\u003e购买商品，并直接将其运送给顾客。了解家具行业的趋势对成功至关重要。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一间客厅的特写，金色天鹅绒沙发\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-new-1_cb074aee-09bb-46cc-9d14-223dc84ba6c5.jpg?v=1728550304\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eGOODEE既是设计师也是策展人，将自有品牌系列与来自世界各地工匠精选的物品相结合。\u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e代发货商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这种方法与上面提到的相同，但如果你无法自己存储或运输物品，那么它就是一种无须亲力亲为的选择。寻找愿意直接向你的客户发货的制造商和品牌，以\u003ca href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e模式合作，这样你就可以从供应链中抽身。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e古董家具经销商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这是另一种策展人/经销商模型，专注于独一无二的复古或古董物品。我们将其列为独立的类别，是因为其采购方法截然不同。你需要了解古董市场，以识别哪些物品具有转售价值以及哪些物品市场需求量大。此外，具备家具修复和翻新的技能也很有帮助，因为你可以借此修复找到的古董家具。一般来说，复古和古董家具经销商需要大量的库存空间，除非你选择寄售模式。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡小贴士：\u003c/strong\u003e许多古董家具经销商刚开始都是通过市场或本地买卖网站寻找并转售二手家具。这是一个很好的方式，可以在扩展到全职家具业务之前，尝试作为盈利的\u003ca href=\\\"/zh/blog/side-hustle\\\" target=\\\"_blank\\\"\u003e副业\u003c/a\u003e。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. 为家具业务筹集启动资金\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e启动在线家具业务需要多少资金？答案取决于你选择的商业模式。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e⬇️ 低成本启动：\u003c/strong\u003e如果你计划代发货，几百美元就足以启动，因为不需要储存商品。定制或按需定制家具业务的启动成本也可能较低，前提是你已经有一个做为业余爱好的工作室。这种模型下，你可以按需购买材料，因此前期不需要投入太多。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e⬆️ 高成本投入：\u003c/strong\u003e如果你尚未拥有启动制造业务所需的工具和设备，那么预计需要花费数万美元来建造工作室。此外，还要考虑租赁空间的费用（如适用）、水电等费用和安全设备（如适当的通风设备）的成本。转售业务的启动成本也可能很高，因为你需要购买商品并储存起来。\u003c/p\u003e\\n\u003cp\u003e如果你有一个适合存放家具的空间（如地下室或温控车库），那么你可以从家中启动家具\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e业务\u003c/a\u003e，但要预测未来扩展到专用空间或与仓库合作可能产生的成本。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具销售商的融资选项\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e与任何小型企业一样，家具销售商也有多种融资渠道可供选择。如果你不打算自筹资金（即将利润再投资于业务），那么可能需要进行外部融资。\u003ca href=\\\"/zh/blog/crowdfunding-sites\\\" target=\\\"_blank\\\"\u003e众筹\u003c/a\u003e是一种热门选择，能让你在家具业务正式运营前就开始集资，资金来源于那些对你的产品感兴趣的潜在客户。此外，银行贷款、小企业补助和风险投资公司也可能成为你业务的资金来源。一份切实可行的商业计划书将帮助你从投资者那里争取到融资。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. 确保业务合法化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e接下来需要满足所有法律规定，以避免经营过程中遇到罚款等各种问题。\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e选择公司结构。\u003c/strong\u003e你需要为自己的家具店确定一个合适的实体类型。公司制、有限责任公司（LLC）和个体经营者是最常见的企业类型。有限责任公司能保护你不受个人责任的影响。不过，成立有限责任公司的费用因州而异（在美国）。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e申请雇主识别号（EIN）。\u003c/strong\u003e此号码由美国国税局（IRS）发放，用于识别你的企业以进行税务处理。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e获取必要的许可和执照。\u003c/strong\u003e你需要从所在城市或县获取营业执照。同时，还要了解是否需要办理其他必要文件，如销售许可证、区域许可证和环保许可证。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e法律环境错综复杂，建议咨询商业律师，以确保所有法律事项得到妥善处理。\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\\n\u003cstrong\u003e4.\u0026nbsp;\u003c/strong\u003e\u003cstrong\u003e开设企业银行账户\u003c/strong\u003e\\n\u003c/h3\u003e\\n\u003cp\u003e一旦你确定了商业模式，下一步就是开设企业银行账户。拥有企业银行账户有助于为你的企业建立信用，并向客户和供应商展示专业性。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e用Shopify Balance在你赚钱的地方管理资金\u003c/p\u003e\\n\u003cp\u003eShopify Balance是一个免费的财务账户，你可以从Shopify管理后台管理企业资金。无需支付月费，最快可提前七天到账，并且在符合条件的消费上还能获得返现。\u003c/p\u003e\\n\u003ca href=\\\"/balance?itcat=coreblog\u0026amp;itterm=shopify-balance-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eShopify Balance\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. 打造你的家具品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个人坐在桌前，正在笔记本电脑上打字\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-goodee-Richmond_Lam_b4a29ade-f5fd-4a00-8c20-d163082b3994.jpg?v=1728550664\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u0026nbsp;\u003cem\u003eRichmond Lam/GOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在品牌创立的初期，明确其定位至关重要。通过回答一系列问题，将有助于你讲述品牌故事，塑造视觉形象，提炼使命宣言，并更清晰地勾勒出你的目标客户群体。\u003c/p\u003e\\n\u003cp\u003e现在你已经决定是制造还是转售家具了，接下来为你的家具业务选择一个方向。你是想只销售沙发，深耕一种产品，还是想紧跟潮流趋势？你是打算专注于为小空间打造精美简约家具，还是希望吸引越来越多在家工作的人，销售独特的办公家具？\u003c/p\u003e\\n\u003cp\u003e在选择商业模式或方向时，请考虑以下内容（附示例）：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e类别/用途：\u003c/strong\u003e办公家具、户外生活、家居装饰\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品：\u003c/strong\u003e沙发床、餐桌、婴儿房用品\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e风格：\u003c/strong\u003e中世纪现代、极简、乡村\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e客户：\u003c/strong\u003e学生、公寓居民、乡村别墅业主\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e利基市场：\u003c/strong\u003e“智能”家具、模块化家具、用回收材料制成的家具\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e理念：\u003c/strong\u003e公平贸易、本地手工制作、可持续发展\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e价格：\u003c/strong\u003e薄利多销、高端定制\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e当克里斯·休斯（Chris Hughes）推出他的品牌\u003ca href=\\\"https://www.timberware.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTimberware\u003c/a\u003e时，木工领域的可能性是无限的。他说：“我们还没有找到我们的利基市场，所以我们什么都做了一点。”克里斯发现，贸易展会对他完善自己的产品非常有帮助。虽然在这些展会上来回运输沉重的家具并不容易，但这个过程帮助他了解了市场，并找到了自己的方向。\u003c/p\u003e\\n\u003cp\u003e你的品牌塑造过程应从市场研究开始，可以考察以下内容：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e目标客户画像。\u003c/strong\u003e潜在客户通常在哪里购物？他们常用哪些社交媒体平台？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e本地市场。\u003c/strong\u003e如果你打算在本地销售或开设实体店，请了解你所在地区的家具市场。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e竞争对手。\u003c/strong\u003e你的品牌具备哪些竞争对手没有的特色？你可以通过独特销售主张吸引客户。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e趋势。\u003c/strong\u003e研究家具设计趋势、家居趋势、电子商务网站设计以及可能影响品牌设计决策的其他趋势。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e一旦你进行了\u003ca href=\\\"/zh/blog/market-demand\\\" target=\\\"_blank\\\"\u003e市场调研\u003c/a\u003e并确定了利基市场，就要将其落实到书面上。明确阐述你能提供什么，然后在此基础上构建你的使命、品牌价值观和品牌承诺。现在，你已经有了明确的品牌指南，在设计网站和策划产品系列时，持续参考它们。\u003c/p\u003e\\n\u003cp\u003e对于家居和家具公司\u003ca href=\\\"https://www.goodeeworld.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eGOODEE\u003c/a\u003e来说，品牌价值观的确立源于其创始人拜伦（Byron）和德克斯特·皮尔特（Dexter Peart）的上一份事业——时尚品牌WANT Les Essentiels。道：“关键是在重要的事物和人们真正想要的东西之间找到平衡。”\u003c/p\u003e\\n\u003cp\u003e通过实践，两兄弟发现人们在奢华与可持续性之间感到矛盾。拜伦说：“我们希望通过建立GOODEE来作为对此的回应。”该品牌明确表示：两者并不矛盾。德克斯特和拜伦利用他们的商业和设计经验，策划了一系列产品，这些产品充分体现了他们坚定的品牌价值观。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. 采购家具（针对设计师和转售商）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一张空房间里的棕色皮沙发\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-leather-couches_111a30fa-1e00-4899-9820-1ed42608bc54.jpg?v=1728550822\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-leather-couches_111a30fa-1e00-4899-9820-1ed42608bc54.jpg?v=1728550822\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e你如何寻找供应商或制造商取决于你计划启动的家具业务类型。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e设计师\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于不打算自己制造家具的设计师来说，可以寻找一个值得信赖的制造商。德克斯特说：“尤其是在初创阶段，你与生产环节和供应链的联系越紧密，就越容易与产品制造商建立和巩固合作关系。”\u003c/p\u003e\\n\u003cp\u003e当你刚起步且对制造业不熟悉时，建议你\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e找一个能让你有较多监督权的制造商\u003c/a\u003e，并且这个制造商要愿意作为你的商业伙伴与你合作。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e经销商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你打算转售其他公司的产品，可以亲自走访制造商和品牌商，询问批发价格和合作条款。此外，还有一些批发市场，能让\u003ca href=\\\"/zh/blog/reseller-business\\\" target=\\\"_blank\\\"\u003e经销商\u003c/a\u003e接触到那些正积极物色零售合作伙伴的供应商。\u003c/p\u003e\\n\u003cp\u003e与家具批发商建立良好的关系，可以为你提供高质量的库存和有竞争力的价格。定期关注你的批发商，以确保他们满足你的业务需求。良好的沟通可能会让你提前了解即将流行的趋势、新产品线或库存不足的情况。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e古董家具销售商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e古董家具销售商通过多种方式采购家具。由于业务性质，你需要持续不断地寻找，以确保自己有库存。以下是一些帮助你开启业务的家具来源：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e拍卖会。\u003c/strong\u003e注册以接收你所在地区拍卖会的通知。这些拍卖会有些是线下进行的，但也有许多在线拍卖网站，比如eBay和MaxSold，你可以在家中随时浏览和出价。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e遗产出售。\u003c/strong\u003e这类销售往往能让你找到很多古董珍品，堪称宝藏之地。通过登记在当地遗产出售管理公司的邮件列表，及时了解即将来临的销售。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线交易平台和分类广告。\u003c/strong\u003e像Craigslist和Facebook这样的在线市场，可能会让你发现一些宝贝，还能让你找到庭院甩卖、搬家甩卖或遗产出售的信息。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e跳蚤市场或户外市场。\u003c/strong\u003e早到意味着可以优先选择，但最好的交易往往是在一天结束时和跳蚤市场季节末，因为那时商家想清货。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e收藏家。\u003c/strong\u003e一些私人收藏家可能愿意和你合作，出售他们的一些藏品。当你开始在古董圈建立人脉时，可能会遇到这样的人。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e代发货商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e家具代发货商可以浏览多个\u003ca href=\\\"/zh/blog/dropshipping-suppliers\\\" target=\\\"_blank\\\"\u003e代发货供应商\u003c/a\u003e和目录，比如\u003ca href=\\\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\\\" target=\\\"_blank\\\"\u003e速卖通（AliExpress）\u003c/a\u003e。此外，还可以与特定家具品牌单独设置代发货条款。例如，GFURN有一个专门页面，重点介绍其代发货计划。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. 开店（针对家具制造商）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-timberware-1_ed32f32f-62cf-445a-825d-a52e3e830b24.jpg?v=1728550875\\\" alt=\\\"一名男子在工作室中进行做木工\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u0026nbsp;\u003cem\u003ePaul Trepanier Photography/Timberware\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e对于家具制造商来说，如果你没有工具或专门的工作室，启动家具业务的成本可能会很高。像克里斯一样，你可以从基本工具开始，随着业务的增长逐步扩展工具箱。\u003c/p\u003e\\n\u003cp\u003e克里斯对建立自己的家具工作室有这样的建议：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持工作室整洁。\u003c/strong\u003e“一个整洁有序的工作室是一个安全高效的工作室。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e思考工作流程。\u003c/strong\u003e“你需要哪些工具才能完成想要做的事情？它们的使用顺序是怎么样的？这将帮助你确定每个主要机械部件的布局，以便找到小工具的最佳位置。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e台锯是工作室的核心。\u003c/strong\u003e“确保它周围有足够的空间来完成所需的切割。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设置除尘管道。\u003c/strong\u003e“管道应如何布置才能达到最佳效率？”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e照明。\u003c/strong\u003e“对于照明，要比你认为需要的更亮。工作室里的光线越充足越好！我建议使用LED灯。”\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e请记住，你的工作室可能一个不断发展的项目。克里斯建议道：“从你能负担得起的地方开始，逐步丰富你的工具箱。”他用自己的积蓄启动了事业，并通过将利润再投资于工作室来逐步升级。“要有耐心，避免盲目扩张。”\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. 管理家具库存和存储\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e如果你已经决定制造或转售家具（新的或旧的），而不是代发货或定做，请务必考虑你的场地需求。正如我们在融资部分提到的，这可能占据你启动成本相当大的一部分。\u003c/p\u003e\\n\u003cp\u003e“在早期阶段，仓库就在你的车库里。在你的卧室里。”拜伦表示，“这是创业的自然发展。”他表示，对于新手企业主来说，一开始就接近完整的供应链很重要。\u003c/p\u003e\\n\u003cp\u003e只有自己管好这方面，你才能明白自己在寻找什么样的仓储合作伙伴。正如拜伦所说，“是一个会与你一样，以同样的严谨和自律来坚守你的价值观的人。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"仓库中堆放的绿色金属椅子\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-funiture-bulk-inventory_9cba665f-52bb-4bf9-b454-4dc62035fa28.jpg?v=1728550991\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在决定产品存放或仓储的方式及地点时，请务必考虑空间条件。许多材料，如木材和天然织物，容易受到极端温度、害虫侵扰以及湿度波动的影响。举例来说，如果你生活在像加拿大这样的寒冷地带，你家的非加热车库或许不是存放库存的长久之计。\u003c/p\u003e\\n\u003cp\u003e针对家具的仓储与存储，提供以下几种解决方案：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e在家中特别划出一个房间，用于此目的\u003c/li\u003e\\n\u003cli\u003e租用温控存储空间（最适合不需要定期访问的额外库存）\u003c/li\u003e\\n\u003cli\u003e与负责运输和订单履行的仓库建立合作\u003c/li\u003e\\n\u003cli\u003e租赁/购买你自己的专属办公室和仓库空间\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. 掌握家具与家居饰品摄影技巧\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e与服装一样，家具也非常个性化。在没有试衣间或展厅的情况下，在线企业必须尽量模仿面对面的购买过程。在拍摄家具和家居装饰品时，比例和尺寸、纹理和细节都是需要捕捉的重要方面。\u003c/p\u003e\\n\u003cp\u003e对于像GOODEE这样的策划品牌来说，摄影至关重要。德克斯特表示：“我们在策划和寻找这些精美物品的时候，秉持着非常民主的理念，然后也以同样的方式展示它们。”由GOODEE掌控的摄影工作，确保了品牌网站内容的一致性。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一间极简主义家庭办公室\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Goodee-Skagerak-Georg_Desk_M_1000x_57dccf87-45a3-42b9-9f8f-22b7988209e5.jpg?v=1728551051\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e在这张生活场景照片中，GOODEE展示了一张带有家居装饰品的桌子，不仅为人们提供了设计灵感，还展示了物品之间的比例。\u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在刚起步的时候，你可以用单反相机（甚至智能手机）和简单的照明工具自己拍摄产品照片，或者与专业摄影师合作。\u003c/p\u003e\\n\u003cp\u003e家具店的摄影技巧：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e比例非常重要。\u003c/strong\u003e除了在描述中提供详细的尺寸外，务必拍摄该产品在某个场景里的样子，旁边是其他熟悉和常见尺寸的装饰品。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e放大细节。\u003c/strong\u003e详细的特写镜头将帮助顾客在没有触摸的情况下“感受”产品。尽量捕捉质感和木纹细节。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e照明要充足。\u003c/strong\u003e照明对于准确捕捉细节和色彩至关重要。简单的照明设置可以通过使用柔和的自然光或照明设备来实现。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e讲故事。\u003c/strong\u003e除了产品描述之外，你的图片也应该讲述一个故事：这是为谁设计的？它应该怎么装饰？有没有什么互补产品？要实现这点，可以把生活场景照片和简单背景照片放在一起。在房间里展示它，提供装饰建议，启发顾客想象产品在自己空间里的样子。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在以下由GOODEE设计的餐椅照片中，第一张图是在一个生活空间中布置的，提供了如何搭配这款椅子的建议。第二张图则是特写镜头，可以让顾客看到椅子的细节。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-lifestyle_6451864c-fad4-4804-a402-128386222d25.jpg?v=1728551244\\\" alt=\\\"一间现代家具装饰的休闲餐厅\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/goodee-detail_73b84a47-8319-41b0-8c6d-7625b11c221d.jpg?v=1728551295\\\" alt=\\\"蓝色塑料椅子的产品图片细节\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 小贴士：\u003c/strong\u003e对于古董家具经销商来说，拍摄产品照片是一项长期的任务。关于\u003ca href=\\\"/blog/streamline-product-photography-workflow\\\" target=\\\"_blank\\\"\u003e摄影工作流程\u003c/a\u003e的建议，可以参考\u003ca href=\\\"/blog/211022217-sell-vintage-clothing-online#7\\\" target=\\\"_blank\\\"\u003e复古服装\u003c/a\u003e销售指南。\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10.\u0026nbsp; 搭你 的在线家具店\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在你真正将家具业务推向市场之前，花点时间熟悉一下你的\u003ca href=\\\"/zh/online-store\\\" target=\\\"_blank\\\"\u003e在线商店构建器\u003c/a\u003e。在这个阶段推出简单的登陆页面，以及你的社交账户，可以帮助你建立电子邮件列表，以便在正式开业时大展拳脚。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e线上家具店的设计和主题\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e就像你在Shopify上推出的任何商店一样，你几乎不需要任何设计技能就可以做到。\u003ca href=\\\"https://themes.shopify.com/themes\\\" target=\\\"_blank\\\"\u003eShopify themes\u003c/a\u003e提供多种布局选项，允许你插入图像、文本和自定义内容，以创建你自己的品牌网站。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/startup-theme_d1226f92-8a91-4ab1-8836-371cb1246207.jpg?v=1728551346\\\" alt=\\\"网站主题的演示\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u0026nbsp;\u003ca href=\\\"https://themes.shopify.com/themes/startup/styles/home\\\" target=\\\"_blank\\\"\u003eStartup Shopify\u003c/a\u003e \u003ca href=\\\"https://themes.shopify.com/themes\\\" target=\\\"_blank\\\"\u003ethemes\u003c/a\u003e启动演示\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你预算充足但缺乏视觉设计能力，可以考虑聘请一名设计师或一家代理机构来帮你制定一套品牌包装方案。\u003ca href=\\\"https://experts.shopify.com\\\" target=\\\"_blank\\\"\u003eShopify专家\u003c/a\u003e是经过审核的专业人士，具有与各类品牌合作的经验。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具店的产品页面\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003eGOODEE的\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e设计是你设置商店时可以借鉴的成功范例。我们分析了其中一个页面，来解释其成功的原因，以及如何在自己的产品页面中借鉴其出色之处：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-1_ebb3f74b-7fa5-46a6-a662-21ab13cf3d7c.jpg?v=1728551612\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e1. 主图是一张清晰的产品照片，纯色背景，完整展示整把椅子，未经裁剪且无任何干扰元素。\u003c/p\u003e\\n\u003cp\u003e2. 椅子的其他视图，包括不同角度以及将产品置于场景中的展示。\u003c/p\u003e\\n\u003cp\u003e3. 突出“添加到购物袋”按钮和“添加到收藏夹”选项——这是一个有用的功能，允许客户考虑并稍后返回，或并排比较多个产品。请继续阅读，了解如何通过应用程序实现此功能。\u003c/p\u003e\\n\u003cp\u003e4. 用一段简短的文字介绍顾客需要知道的关于这把椅子的一切：产地、制作方式、耐用性说明、建议的使用场景及方式，以及如何搭配。叙述性的语言可以将顾客带入到你希望他们对所购家具产生的情感之中。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-2_86b5e235-298d-49a4-8573-82e7b43eec1e.jpg?v=1728551689\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e5. 辅助照片包括生活场景图片，展示椅子与其他家具和装饰品放在一起的场景，最好是可以在你店里购买的其他商品。这些图像提供了灵感并展示了比例。\u003c/p\u003e\\n\u003cp\u003e6. 椅子的详细规格说明有助于顾客了解它是否适合他们的场地。在此部分，你可以添加一些细节，如重量、尺寸、保养说明、材料成分、产地、组装要求等。\u003c/p\u003e\\n\u003cp\u003e7. 如果你的品牌像GOODEE一样，建立在可持续发展或公平贸易惯例等基础上，那么这是另一个让你公开表明承诺的机会。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-3_a538f5d4-4e3f-4776-9e6d-0212419efc33.jpg?v=1728551790\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e8. GOODEE的创始人相信故事的力量，这在其品牌网站的多个地方都有体现。在每个产品页面上，产品制造商都有一个专门的模块，上面有简短的描述和查看其他产品的链接。这也有助于交叉销售（例如，展示同一系列中的产品）。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"家具品牌GOODEE的产品页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/GOODEE-prod-page-4_187738fc-a32e-4425-be71-5bb9423515a2.jpg?v=1728551909\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e9. 在页面底部，邀请顾客评论产品。已完成的评价会显示在这一部分，为未来的顾客提供来自真实顾客反馈的额外安心保障。\u003c/p\u003e\\n\u003cp\u003e10. 相关产品部分可以帮助你的顾客对比相似选项，或查看互补产品。\u003c/p\u003e\\n\u003cp\u003e在构建产品页面时，请思考你希望它达到什么效果。拜伦说：“如果你一开始就无法向顾客说明产品存在的意义，以及为什么他们应该把它买回家或作为礼物送给别人，那么我认为你在顾客体验这一点上做得不成功。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e家具品牌的关于我们、联系信息和常见问题页面\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e拜伦和德克斯特选择将他们的面孔，以及他们的工匠伙伴的面孔和故事放在品牌前线。随着消费者趋势的变化，GOODEE的故事在设计与积极影响之间找到平衡，吸引了顾客。\u003c/p\u003e\\n\u003cp\u003e你的故事可以让你在众多竞争对手之中脱颖而出。在这个领域，小型企业和以人为本的企业总是能胜出。你的\u003ca href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e“关于我们”页面\u003c/a\u003e可以讲述你的起源故事，突出你的品牌价值，分享团队成员中的一些面孔，并找到与顾客的共同点。\u003c/p\u003e\\n\u003cp\u003e对于家具设计师和制造商来说，这也是一个可以邀请顾客进行幕后参观，了解你的设计流程和灵感来源的地方。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Screenshot_2023-01-19_at_11.29.59_AM_2cac2553-dcc7-46c0-ac68-3a7b9472afa3.jpg?v=1728551980\\\" alt=\\\"GOODEE电子商务网站的网页\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u0026nbsp;\u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你的联系信息和常见问题页面也很是重要。\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题页面\u003c/a\u003e对于家具业务尤其有用，特别是关于运输和退货的信息。许多家具体积大和重量重，运输可能会更加复杂，退货也可能无法实现。\u003c/p\u003e\\n\u003cp\u003e在这个页面清楚地传达你的运输和退货政策，让顾客能够轻松地就后续问题联系你。大宗采购通常需要额外的支持。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 小贴士：\u003c/strong\u003e在网站上构建所有页面和导航时，请考虑搜索引擎优化，即\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e，这有助于谷歌之类的搜索引擎对你的网站进行排名。排名靠前可能会为你带来有价值的自然流量。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e你的家具店的电子商务应用\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e为了满足你业务的特定需求，以下是来自\u003ca href=\\\"https://apps.shopify.com?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e的一些精选应用，能帮助你在线销售家具：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eDelivery Date\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/honeycomb-upsell-funnels?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eHoneycomb Upsell \u0026amp; Cross Sell\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/swym-relay?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eWishlist Plus\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/product-options?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eBold Product Options\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e11. 销售渠道多样化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e除了你的在线家具店外，还可以考虑其他销售渠道，以便在竞争激烈的市场中将产品展示给顾客。如果你是制造商或设计师，能否通过批发产品来拓展其他地区市场呢？如果你是一个仅支持在线销售的家具品牌，这可能是涉足零售业的简单方法。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/pop-up-shop\\\" target=\\\"_blank\\\"\u003e快闪零售\u003c/a\u003e对于古董家具经销商、设计师或制造商来说也是一个好选择。可以考虑当地的户外市场或贸易展。通常，大型家具零售商会为新兴品牌开设快闪店，以作为其产品的补充。\u003c/p\u003e\\n\u003cp\u003e此外，还要考虑是否有适合你的受众的\u003ca href=\\\"/zh/blog/facebook-marketing\\\" target=\\\"_blank\\\"\u003e社交销售渠道\u003c/a\u003e或在线交易平台。作为家具制造商或古董家具经销商，你可以将你的\u003ca href=\\\"https://apps.shopify.com/etsy-marketplace-integration?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e或Facebook销售与Shopify结合起来，充分利用两者：既拥有自己独立的网站，又能接触到市场平台上的潜在买家。还可以探索哪些其他网站呢？试试家居用品转售平台。\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e12. 推广你的家具业务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e作为商业计划的一部分，营销计划概述了你的营销方法和核心渠道。\u003c/p\u003e\\n\u003cp\u003e对于家具企业来说，没有一刀切的营销方案。一个好的经验法则是在合适的时机在合适的地方传达合适的信息。这些因素将取决于你的客户是谁以及他们在哪里活动。电子邮件营销和 Facebook 广告哪个更值得你投入时间和资金？你是应该尝试\u003ca href=\\\"/zh/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e内容营销\u003c/a\u003e还是\u003ca href=\\\"/zh/blog/google-ads-types\\\" target=\\\"_blank\\\"\u003eGoogle Ads（谷歌广告）\u003c/a\u003e? 在这个阶段，测试是你的好帮手。\u003c/p\u003e\\n\u003cp\u003e当你启动家具业务时，请考虑到你的产品将受到个人喜好的影响，那些不太了解设计的人可能需要指导。因此，内容营销可能具有强大的影响力。你可以在\u003ca href=\\\"/zh/blog/instagram-marketing\\\" target=\\\"_blank\\\"\u003eInstagram\u003c/a\u003e、\u003ca href=\\\"/zh/blog/youtube-marketing\\\" target=\\\"_blank\\\"\u003eYouTube\u003c/a\u003e或\u003ca href=\\\"/zh/blog/tiktok-marketing\\\" target=\\\"_blank\\\"\u003eTikTok\u003c/a\u003e上建立受众群体，通过提供家居设计建议和技巧来吸引他们。这些工具可以为你的在线商店引流，并将你和你的品牌打造成这个领域值得信赖的专家。\u003c/p\u003e\\n\u003cp\u003eGOODEE利用Instagram使品牌更具人性化，并带领用户深入了解幕后故事：\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e在Instagram上查看此帖子\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e由GOODEE分享的帖子 (@goodeeworld)\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e最终，只有在你自己熟悉的媒介和平台上操作时，你的营销内容才会最真实。克里斯表示：“我们有点老派，因为我们的大多数客户仍然是通过口碑获得的，不过话说回来，Instagram对我们来说是一个很好的工具。”\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e13. 完善物流、退货与客服体系\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e“\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\" target=\\\"_blank\\\"\u003e运输\u003c/a\u003e是一项巨大的挑战，”克里斯承认自己还没有完全完善它，“我们已经向全国各地运送了重达800磅（约360千克）的餐桌。这是非常伤脑筋的！”GOODEE的库存管理、配送和运输则由品牌的仓库合作伙伴完成。\u003c/p\u003e\\n\u003cp\u003e刚起步时，你可能需要自己管理订单配送和运输。克里斯根据自己的经验给你提供了一些建议：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与合适的伙伴合作。\u003c/strong\u003e“找到一家评价良好的运输公司，并与他们建立合作关系。确保你能够提前获得基于重量和尺寸的快速报价，以便将其纳入定价因素。”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e投资包装。\u003c/strong\u003e“好好将你的产品打包或装箱。这样一来，你就可以放心了，因为当精美的餐桌送到顾客手中时，它会保持原有的样子。”\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e你还可以与\u003ca href=\\\"/fulfillment\\\" target=\\\"_blank\\\"\u003eShopify Fulfillment Network\u003c/a\u003e（Shopify订单履行网络）合作，来处理配送事宜。该服务与Flexport合作，为电子商务企业提供快速、经济的配送和订单履行服务。\u003c/p\u003e\\n\u003cp\u003e通过Shopify Fulfillment Network，家具企业可以直接在其Shopify管理后台享受全国范围内的2-3天送货服务、数据驱动的库存分配以及简化的订单管理。\u003c/p\u003e\\n\u003cp\u003e处理大型家具的退货问题可能非常棘手。确保你的退货政策非常明确。如果你不接受退货，则应在结算阶段甚至是产品页面上向顾客清楚地说明此信息。如果你愿意接受退货，请提前与你的运输合作伙伴确定条款，并让顾客了解谁将承担退货运费（这可能会是一笔不小的费用）。\u003c/p\u003e\\n\u003cp\u003eGOODEE的创始人透露了该品牌的退货率在5%以下。他们通过详细的产品页面和出色的顾客支持来实现这一点，同时也做出了（几乎）不进行促销的决定。拜伦说：“我们从不在网站上开展打折活动，不需要使用各种花里胡哨的活动来吸引别人购买。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡小贴士：\u003c/strong\u003e在制定商业计划阶段，尽早确定你的运输策略，因为这可能会影响你的成本和财务规划。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e14. 购买商业保险\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在你开始在线销售家具之前，先咨询法律和保险专业人士，了解你的业务是否会因所交付商品的尺寸和价格而需要额外的保障措施。\u003c/p\u003e\\n\u003cp\u003e你需要为可能遭受的损失提供保障，例如运输过程中损坏的商品。你还需要为你的顾客提供保障。你会销售延长保修服务吗？你是否需要商业保险？商业保险有多种类型。在开始销售之前，做好功课，确保你采取了适当的保护措施。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003e在线销售家具的未来\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e在新冠疫情流行期间，人们逐渐转向网上购物的趋势得到了加速。新兴技术使得家具店能够更容易在线上提供展厅体验。\u003c/p\u003e\\n\u003cp\u003e通过使用3D和视频文件类型，你可以为顾客展示产品的360度全方位视图，或者展示产品在使用中或特定环境下的动态效果。例如，或者展示产品在使用中或特定环境下的动态效果，这是照片无法捕捉到的。\u003c/p\u003e\\n\u003cp\u003e虽然将产品拍摄成3D图像可能需要较大的前期成本，但当这些多功能的图像类型出现在产品页面上时，已经证明它们可以将转化率提高250%。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed.gif?v=1728560788\\\" alt=\\\"\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u003ca href=\\\"https://shophorne.com\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eHorne\u003c/a\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e同时，还要考虑AI工具如何帮助你更高效地运营家具业务并改善客户体验。AI聊天机器人可以通过处理网站上常见的客户提问（例如家具保养说明或运输信息），来减轻客户服务团队的负担。\u003ca href=\\\"/blog/ai-product-descriptions\\\" target=\\\"_blank\\\"\u003eShopify Magic\u003c/a\u003e可以根据关键词生成AI描述，从而轻松撰写详细的产品页面。\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e成功的家具企业案例\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e让我们一起认识一下本文中介绍的两家成功家具企业的创始人。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003eGOODEE\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-online-goodee-2_a95dba62-4756-4391-9738-c3820867f533.jpg?v=1728552368\\\" alt=\\\"GOODEE的创始人拜伦和德克斯特·皮尔特两兄弟\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u0026nbsp;\u003cem\u003eGOODEE\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e当时尚界资深人士拜伦和德克斯特·皮尔特兄弟俩在考虑他们的下一个创业项目时，他们回忆起在充满父母家乡物品的房子里长大的经历。他们记得，每一件物品都承载着一段故事。于是，他们创立了\u003ca href=\\\"https://www.goodeeworld.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eGOODEE\u003c/a\u003e这个品牌。这是一家家具和家居装饰公司，旨在让每个产品背后制造商的故事变得更有意义。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003eTimberware\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Timberware创始人保罗·特雷帕尼耶（Paul Trepanier）站在商店标志前的照片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-furniture-timberware-3_8e231de4-24f0-485d-b137-c1686f2ed360.jpg?v=1728552505\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u0026nbsp;\u003cem\u003ePaul Trepanier Photography/Timberware\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e创始人克里斯·休斯说：“从我记事起，我就一直用自己的双手劳动。”克里斯在创办他的第二家企业\u003ca href=\\\"https://www.timberware.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTimberware\u003c/a\u003e之前，曾是一名焊工学徒和总包工头。建造房屋培养了他对木工的热爱。他的企业能让他专注于这一工艺，为客户定制木质家具和家居饰品。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e\u003cstrong\u003e获得一席之地\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e无论你是计划制造家具还是策划在线销售家具，这都是一项有回报、有创造性的业务。\u003c/p\u003e\\n\u003cp\u003e德克斯特和拜伦之所以从时尚界转向家具行业，是因为他们发现了家把人们团结在一起的美好。拜伦说：“不分性别，也不分尺码。我们在家中舒适地分享各种情感，彼此间都有共鸣。”\u003c/p\u003e\\n\u003cp\u003e对于克里斯来说，工作的回报来自于用双手工作，做那些让他兴奋的项目。他表示，找出这些项目就是成功经营的关键。他说：“如果你对自己正在打造的东西充满热情，这将在你的作品中体现出来。”\u003c/p\u003e\\n\u003cp\u003e你热爱什么？家具市场上存在哪些空白？把你的热爱和这些市场空白结合起来，就能在家具行业中找到一个等待你用独特创意去开拓的\u003ca href=\\\"/zh/blog/business-opportunities\\\" target=\\\"_blank\\\"\u003e商机\u003c/a\u003e。\u003c/p\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/tiktok-marketing\\\"\u003eTikTok 营销新手指南：如何通过 TikTok 做电商业务？\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/how-to-start-dropshipping\\\"\u003e开展代发货业务的完全指南（2021版）\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/shopify-vs-shopline\\\"\u003eShopify 与 Shopline- 跨境电商独立站建站工具对比与选择\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/how-dtc-business-model-helps-brands-sell-abroad\\\"\u003eDTC模式助推品牌线上出海：直面消费者反哺品牌成长\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/international-ecommerce\\\"\u003e终极指南：利用Shopify开展跨境电商和打造全球销售\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/private-label\\\"\u003e营销人员最爱：如何以成熟产品打造私有品牌（Private Label）？\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/jewelry-photography\\\"\u003e珠宝首饰拍摄技巧有哪些？与专家一起探索珠宝摄影的幕后秘诀\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/dropshipping-model\\\"\u003e代发货模式：新手商家的起步之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\"\u003e产品页实操：9个经典技巧助你提高转化率\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/domain-name\\\"\u003e域名注册全介绍  如何注册并安装独立站域名？\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003e如何在线销售家具——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e启动家具业务需要多少资金？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e启动家具业务的前期投入可能在2万到10万美元（约14万到70万元人民币）以上。每月的持续性开销可能在5000到2万美元（约35000元到14万元人民币）之间，具体取决于你的业务规模和范围。制定一份商业计划和预算，可以帮助你了解自身需求和潜在支出。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e哪个网站最适合在线销售家具？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e哪个网站最适合在线销售家具，这取决于你的经营模式、产品类型和个人偏好。一些受欢迎的选择包括Shopify这样的电子商务平台，以及Craigslist、Chairish、AptDeco和1stdibs等市场平台。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e家具业务能赚钱吗？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e要想开一家成功的家具店，你得先判断你的想法能不能赚钱。投资者希望在你的商业计划中看到盈利途径。对家具行业进行市场调研，可以帮助你了解市场需求和客户偏好。首先，你要找到一个可行的目标市场或填补某个市场空白，然后制定一个既能覆盖成本又能保证利润率的定价策略。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何启动家具制造业务？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e如果你是个有创意的人，想开一家自己的家具公司，可以考虑制造定制或独一无二的家具来进行销售。家具制造需要一些特定技能，如木工和装潢，还需要多种工具和一个安全、通风良好的工作空间。在你的商业计划书中，详细列出培训和设备方面的启动成本，以便全面了解启动家具业务的成本。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何使我的家具业务获得成功？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e生意要想成功，通常需要有适合目标顾客群、在合适时机推出的产品或服务。要想获得成功，还要进行市场调研，务必了解你的竞争对手、目标市场和行业趋势。一份切实可行的商业计划书将帮助你解答关于你的想法是否可行以及能否盈利的问题。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[2021,2025,2028,2031,2034],{\"_2022\":2023,\"_385\":2024},\"href\",\"#1\",\"14步启动家具业务\",{\"_2022\":2026,\"_385\":2027},\"#2\",\"在线销售家具的未来\",{\"_2022\":2029,\"_385\":2030},\"#3\",\"成功的家具企业案例\",{\"_2022\":2032,\"_385\":2033},\"#4\",\"获得一席之地\",{\"_2022\":2035,\"_385\":2036},\"#5\",\"如何在线销售家具——常见问题\",\"blogHandle\",\"settings\",{\"_2040\":2041,\"_2049\":2050,\"_2057\":2070,\"_2074\":2075,\"_2217\":2218,\"_2514\":2515,\"_2547\":2548,\"_2668\":2669,\"_2699\":2700,\"_2702\":2703},\"topSectionImages\",[2042,2045,2047],{\"_2043\":2044},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_2043\":2046},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_2043\":2048},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_2051\":2052,\"_2053\":2054,\"_2055\":2056,\"_2057\":2058,\"_2061\":2062,\"_2063\":2064,\"_2065\":2066},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1974\":2059},{\"_153\":2060},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_2067\":2068},\"banner\",{\"_153\":2069},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_2038\":2071},{\"_2072\":2073},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_2076\":2077,\"_2090\":2091,\"_2136\":2137,\"_2171\":2172,\"_2191\":2192},\"high-ticket-affiliate-programs\",[2078,2081,2084,2087],{\"_385\":2079,\"_387\":2080},\"Zip Recruiter - [High ticket affiliate marketing salary]\",\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\",{\"_385\":2082,\"_387\":2083},\"Zip Recruiter - [Affiliate Marketing Salary]\",\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\",{\"_385\":2085,\"_387\":2086},\"Smartway - [Affiliate Marketing Smart Way]\",\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\",{\"_385\":2088,\"_387\":2089},\"Ryan Robinson - [How I earned $35,218.31 blogging last month]\",\"https://www.ryrob.com/blog-income-report-march-2021/\",\"amazon-affiliate-marketing\",[2092,2095,2098,2101,2104,2107,2110,2112,2115,2118,2121,2124,2127,2130,2133],{\"_385\":2093,\"_387\":2094},\"Datanyze - [Affiliate Networks Software Market Share]\",\"https://www.datanyze.com/market-share/affiliate-networks--69\",{\"_385\":2096,\"_387\":2097},\"Amazon Associates - [Amazon’s affiliate marketing program]\",\"https://affiliate-program.amazon.com/\",{\"_385\":2099,\"_387\":2100},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_385\":2102,\"_387\":2103},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_385\":2105,\"_387\":2106},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_385\":2108,\"_387\":2109},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_385\":2102,\"_387\":2111},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_385\":2113,\"_387\":2114},\"Amazon - [Application Review Process]\",\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\",{\"_385\":2116,\"_387\":2117},\"Coffee Brewing Pro - [Coffee Brewing Pro]\",\"https://coffeebrewingpro.com/\",{\"_385\":2119,\"_387\":2120},\"Sprocker Lovers - [Sprocker Lovers]\",\"https://sprockerlovers.com/\",{\"_385\":2122,\"_387\":2123},\"McKinsey \u0026 Company - [What is omnichannel marketing?]\",\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing\",{\"_385\":2125,\"_387\":2126},\"Package Free Shop - [Package Free Shop]\",\"https://packagefreeshop.com/\",{\"_385\":2128,\"_387\":2129},\"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]\",\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products\",{\"_385\":2131,\"_387\":2132},\"The Every Day Farmhouse - [Homesteading Gift Ideas]\",\"https://theeverydayfarmhouse.com/homesteading-gift-ideas/\",{\"_385\":2134,\"_387\":2135},\"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]\",\"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon\",\"pinterest-affiliate-marketing\",[2138,2141,2144,2147,2150,2153,2156,2159,2162,2165,2168],{\"_385\":2139,\"_387\":2140},\"Pinterest- [Your audience is here]\",\"https://business.pinterest.com/audience/\",{\"_385\":2142,\"_387\":2143},\"Pinterest - [Community guidelines]\",\"https://policy.pinterest.com/en/community-guidelines\",{\"_385\":2145,\"_387\":2146},\"FTC - [Online advertising disclosure guidelines]\",\"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf\",{\"_385\":2148,\"_387\":2149},\"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_385\":2151,\"_387\":2152},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_385\":2154,\"_387\":2155},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_385\":2157,\"_387\":2158},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_385\":2160,\"_387\":2161},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_385\":2163,\"_387\":2164},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_385\":2166,\"_387\":2167},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_385\":2169,\"_387\":2170},\"Pinterest - [Creative Best Practices]\",\"https://business.pinterest.com/creative-best-practices\",\"make-money-on-facebook\",[2173,2176,2179,2182,2185,2188],{\"_385\":2174,\"_387\":2175},\"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]\",\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users\",{\"_385\":2177,\"_387\":2178},\"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]\",\"https://blog.hootsuite.com/organic-reach-declining\",{\"_385\":2180,\"_387\":2181},\"Meta - [How to monetize your content on Facebook and Instagram]\",\"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694\",{\"_385\":2183,\"_387\":2184},\"Meta - [Facebook Success Stories]\",\"https://www.facebook.com/business/success?rdr=expss\",{\"_385\":2186,\"_387\":2187},\"Meta - [Eligibility requirements for Facebook 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1093\":3260,\"_344\":3261,\"_3262\":3263,\"_3264\":3265,\"_462\":3266},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_385\":3269},\"前往 Shopify.com\",\"protected\",{\"_344\":3272},\"这是一项私人活动。\",\"event\",{\"_3258\":3275},{\"_1093\":3260,\"_3276\":3277,\"_3278\":3279,\"_344\":3280,\"_3281\":3282,\"_3283\":3284,\"_462\":3266},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3258\":3286,\"_3289\":3290},{\"_1093\":3287,\"_462\":3288},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1093\":3291,\"_462\":3292,\"_3293\":3294},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 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({{year}})\",{\"_342\":3495,\"_3496\":3497,\"_3498\":3499,\"_3500\":3501,\"_3502\":3503},\"在这一页\",\"bannerTitle\",\"立即开创您的在线业务。\",\"bannerSubTitle\",\"完全免费。\",\"bannerHint\",\"免费试用 Shopify，无需提供信用卡信息。\",\"coreBlogRetailCtaExp\",{\"_3496\":3504},\"立即实现线上与线下一体化销售。\",\"subscribeBanner\",{\"_342\":3507,\"_1803\":3508,\"_272\":3509,\"_125\":3510,\"_3511\":376,\"_455\":3512},\"随时掌握 Shopify 最新动态\",\"免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"输入电子邮件地址\",\"订阅\",\"hint\",{\"_1093\":3513,\"_127\":3514},\"感谢您的订阅！\",\"请检查您的电子邮件以获取说明。\",\"keepUpWithTerms\",{\"_342\":3517,\"_1803\":3518,\"_3511\":3519},\"创业家通讯\",\"加入数百万自主创业家的行列，直接在您的收件箱中接收商业资源、技巧和励志故事。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。继续操作即表示您同意\u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003e服务条款\u003c/a\u003e以及\u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003e隐私政策\u003c/a\u003e。\",\"popularPostsTitle\",\"热门文章\",\"subscribe\",{\"_449\":3524,\"_3135\":3526},{\"_429\":3525},\"请输入有效的电子邮件地址。\",{\"_3301\":3527,\"_3528\":3529,\"_274\":3532},\"获取更新\",\"success\",{\"_1093\":3530,\"_3138\":3531,\"_3144\":283},\"感谢您的订阅。\",\"您将很快开始收到免费的营销技巧和资源。与此同时，您可以开始免费试用 Shopify 来打造您的专属商店。\",\"出现错误，请稍后重试。\",\"readMoreLinks\",{\"_342\":3535},\"阅读详细内容\",\"relatedArticle\",{\"_342\":3538},\"相关文章\",\"partnersSignup\",{\"_3541\":3542,\"_3545\":3546,\"_3549\":3550,\"_451\":3554},\"service_partner\",{\"_1093\":3543,\"_1780\":3544,\"_3144\":303},\"加入 Shopify 合作伙伴计划，促进您的业务增长\",\"无论您是提供营销、定制服务还是网站设计和开发服务，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、促进业务增长的各种工具，以及充满激情的商业社区。\",\"app_developer\",{\"_1093\":3547,\"_1780\":3548,\"_3144\":303},\"为 Shopify 商家构建应用\",\"无论您是要为 Shopify App Store 构建应用、提供自定义应用开发服务，还是想寻找扩大用户群的方法，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得教育资源、开发人员预览环境，以及赚取定期收入分成的机会。\",\"affiliate\",{\"_1093\":3551,\"_1780\":3552,\"_3144\":3553},\"加入 Shopify 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this page\",\"Start your online business today.\",\"For free.\",\"Try Shopify for free, no credit card required.\",{\"_3496\":3709},\"Unify online and in-person sales today.\",{\"_342\":3711,\"_1803\":3712,\"_272\":3713,\"_125\":3714,\"_3511\":3715,\"_455\":3716},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1093\":3717,\"_127\":3718},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_342\":3720,\"_1803\":3721,\"_3511\":3722},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_449\":3725,\"_3135\":3727},{\"_429\":3726},\"Please enter a valid email address.\",{\"_3301\":3728,\"_3528\":3729,\"_274\":3732},\"Get updates\",{\"_1093\":3730,\"_3138\":3731,\"_3144\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_342\":3734},\"Read more\",{\"_342\":3736},\"Related article\",{\"_3541\":3738,\"_3545\":3741,\"_3549\":3744,\"_451\":3748},{\"_1093\":3739,\"_1780\":3740,\"_3144\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1093\":3742,\"_1780\":3743,\"_3144\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",{\"_1093\":3745,\"_1780\":3746,\"_3144\":3747},\"Become a Shopify Affiliate\",\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1093\":3739,\"_1780\":3749,\"_3144\":1345},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3558\":3751,\"_3560\":3752,\"_3562\":3753,\"_3564\":3754,\"_3566\":3755,\"_3568\":3756,\"_3570\":3757,\"_3572\":3758},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3576\":3760},{\"_385\":494},{\"_1093\":3762,\"_3138\":3763,\"_1974\":3764,\"_3293\":3766,\"_3587\":3767,\"_3590\":3768,\"_2704\":3770,\"_2710\":3773,\"_3600\":3776,\"_3502\":3778,\"_3606\":3780,\"_3612\":3784,\"_3617\":3788},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3583\":3765},\"My alt.\",{\"_2022\":3586,\"_385\":1342},{\"_2022\":3589,\"_385\":1358},{\"_385\":3769,\"_2022\":3593},\"See plans\",{\"_1093\":3771,\"_3138\":3772,\"_385\":1358,\"_2022\":3589},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1093\":3774,\"_3138\":3775,\"_385\":1358,\"_2022\":3599},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3602\":3777},\"How does Shopify work\",{\"_1093\":3709,\"_3138\":3779},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2704\":3781,\"_2710\":3782},{\"_385\":1405,\"_2022\":3609},{\"_385\":3783,\"_2022\":3609},\"View features and plans\",{\"_2704\":3785,\"_2710\":3787},{\"_385\":1358,\"_2022\":3786},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_385\":1358,\"_2022\":3609},{\"_1093\":3789,\"_3138\":3772,\"_385\":1358,\"_2022\":3620},\"Start dropshipping with Shopify today\",{\"_1093\":3711,\"_3138\":3791,\"_375\":3792,\"_3624\":3793},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_385\":3714,\"_3626\":3794,\"_455\":3795},\"Email here\",{\"_1093\":3717,\"_127\":3718},{\"_1093\":3797,\"_56\":3798},\"Latest from Shopify\",{\"_385\":3799},\"See all\",{\"_3558\":3801,\"_3635\":3802,\"_3293\":3803,\"_361\":3707},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_385\":1342,\"_2022\":3586},{\"_2022\":3586,\"_385\":3805},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_40\":3808},\"Sources\",{\"_125\":3810},\"AI Summary\",{\"_342\":3812,\"_125\":1348,\"_3651\":3813},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_14\":3160,\"_3161\":3815},{\"_342\":1417,\"_3163\":1210,\"_3164\":3816,\"_3166\":3817,\"_3177\":3822,\"_3830\":3831},\"Homepage\",{\"_3168\":3818,\"_3170\":3819,\"_721\":1520,\"_3172\":3820,\"_3174\":1536,\"_845\":1708,\"_3175\":3821},\"Find an Idea\",\"Starting Up\",\"Latest\",\"Business Ideas\",{\"_662\":1491,\"_3179\":3823,\"_3181\":3824,\"_3182\":3825,\"_819\":3826,\"_584\":1459,\"_3185\":1585,\"_3186\":3827,\"_3188\":3828,\"_3829\":1418},\"The Shopify Podcast\",\"Founder Stories\",\"Ecommerce Business Tips\",\"Products to Sell\",\"Entrepreneurship\",\"See All topics\",\"enterprise-blog\",\"variants\",{\"_584\":3832,\"_586\":3845,\"_1992\":3868},{\"_3166\":3833,\"_3177\":3837},{\"_584\":1459,\"_915\":3834,\"_3835\":3836,\"_662\":1491,\"_755\":1536},\"How to Start\",\"suppliers\",\"Suppliers\",{\"_1009\":1649,\"_3838\":3839,\"_3840\":3841,\"_941\":3842,\"_3843\":3844},\"apps\",\"Dropshipping Apps\",\"tips\",\"Success Tips\",\"Dropshipping Videos\",\"help\",\"Dropshipping Help\",{\"_3166\":3846,\"_3177\":3853},{\"_586\":3847,\"_3848\":3834,\"_3849\":3850,\"_3851\":3852,\"_755\":1536},\"Ecommerce Guide\",\"blue-print\",\"ai-tools\",\"AI Tools for Ecommerce\",\"tutorial\",\"Shopify Tutorial\",{\"_3854\":3855,\"_3856\":3857,\"_3858\":3859,\"_721\":3860,\"_3861\":3862,\"_968\":3863,\"_3864\":3865,\"_3866\":3867},\"checklist\",\"Ecommerce Store Checklist\",\"platforms\",\"Best Ecommerce Platforms\",\"strategy\",\"Ecommerce Strategy\",\"Ecommerce Marketing\",\"merchandising\",\"Ecommerce Merchandising\",\"Ecommerce Checkout\",\"conversion-rate\",\"Ecommerce Conversion\",\"internationally\",\"International Ecommerce\",{\"_3166\":3869,\"_3177\":3877},{\"_3870\":3871,\"_3872\":1462,\"_3873\":3874,\"_3875\":3876,\"_755\":1536},\"seo-marketing\",\"SEO Marketing\",\"ecommerce-seo\",\"seo-checklist\",\"SEO Checklist\",\"seo-tools\",\"Free SEO Tools\",{\"_3878\":3879,\"_3880\":3881,\"_3882\":3883,\"_3884\":3885,\"_3886\":3887,\"_3888\":3889,\"_3890\":3891,\"_3892\":3893},\"shopify-seo\",\"Shopify SEO\",\"ai-seo\",\"AI Tools for SEO\",\"content-hub\",\"Content Hubs\",\"seo-copywriting\",\"SEO Copywriting\",\"keyword\",\"Keyword Research\",\"on-page-seo\",\"On-Page SEO\",\"technical-seo\",\"Technical SEO\",\"seo-international\",\"International SEO\",{\"_3895\":3896},\"steps\",{\"_3897\":3898,\"_3904\":3905,\"_3934\":3935},\"first\",{\"_125\":3899,\"_1093\":3900,\"_1974\":3901},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3583\":3902,\"_2043\":3903},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_3906\":3907,\"_1093\":3933},\"answers\",[3908,3913,3918,3923,3928],{\"_1796\":3909,\"_385\":3912},{\"_2043\":3910,\"_3583\":3911},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":3914,\"_385\":3917},{\"_2043\":3915,\"_3583\":3916},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":3919,\"_385\":3922},{\"_2043\":3920,\"_3583\":3921},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":3924,\"_385\":3927},{\"_2043\":3925,\"_3583\":3926},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3929,\"_385\":3932},{\"_2043\":3930,\"_3583\":3931},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3936\":3937},\"cards\",[3938,3954,3964,3976,3985],{\"_3939\":3940,\"_3943\":3944,\"_3166\":3947},\"headingGroup\",{\"_3558\":3941,\"_3635\":3942},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3583\":3945,\"_2043\":3946},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3948,3951],{\"_385\":3949,\"_387\":3950},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_385\":3952,\"_387\":3953},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3939\":3955,\"_3943\":3958,\"_3166\":3960},{\"_3558\":3956,\"_3635\":3957},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3583\":3945,\"_2043\":3959},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3961],{\"_385\":3962,\"_387\":3963},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3939\":3965,\"_3943\":3968,\"_3166\":3970},{\"_3558\":3966,\"_3635\":3967},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3583\":3945,\"_2043\":3969},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3971,3973],{\"_385\":1561,\"_387\":3972},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_385\":3974,\"_387\":3975},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3939\":3977,\"_3943\":3980,\"_3166\":3982},{\"_3558\":3978,\"_3635\":3979},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3583\":3945,\"_2043\":3981},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3983],{\"_385\":1342,\"_387\":3984},\"https://accounts.shopify.com/store-create\",{\"_3939\":3986,\"_3943\":3989,\"_3166\":3991},{\"_3558\":3987,\"_3635\":3988},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3583\":3945,\"_2043\":3990},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3992],{\"_385\":3993,\"_387\":3609},\"Learn about Shopify\",{\"_3191\":3995,\"_3273\":4049,\"_1063\":4056,\"_3295\":4063,\"_3301\":4067,\"_3306\":4070,\"_3489\":3490},{\"_3193\":3996,\"_3195\":3997,\"_22\":3998,\"_429\":4001,\"_3203\":4004,\"_342\":4007,\"_1059\":4010,\"_3213\":4012,\"_3217\":4015,\"_3223\":4019,\"_3240\":4028,\"_3255\":4037,\"_3258\":4039,\"_3267\":4045,\"_3270\":4047},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_61\":3999,\"_274\":4000},\"Full name\",\"Please enter your full name\",{\"_61\":4002,\"_274\":4003},\"Business email\",\"Please enter a valid email address\",{\"_61\":4005,\"_274\":4006},\"Business phone\",\"Please enter your business phone number\",{\"_61\":4008,\"_274\":4009},\"Job title\",\"Please enter your job title\",{\"_61\":1673,\"_274\":4011},\"Please enter your company name\",{\"_61\":4013,\"_274\":4014},\"Website URL\",\"Please enter your website URL\",{\"_61\":4016,\"_274\":4017,\"_3221\":4018},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_61\":4020,\"_274\":4021,\"_3227\":4022},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3229\":1332,\"_3230\":4023,\"_3232\":4024,\"_3234\":4025,\"_3236\":4026,\"_3238\":4027},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_61\":4029,\"_274\":4030,\"_3227\":4031},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3229\":1332,\"_3245\":4032,\"_3247\":4033,\"_3249\":4034,\"_3251\":4035,\"_3253\":4036},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_61\":4038},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1093\":4040,\"_344\":4041,\"_3262\":4042,\"_3264\":4043,\"_462\":4044},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_385\":4046},\"Go to Shopify.com\",{\"_344\":4048},\"This is a private event.\",{\"_3258\":4050},{\"_1093\":4040,\"_3276\":4051,\"_3278\":4052,\"_344\":4053,\"_3281\":4054,\"_3283\":4055,\"_462\":4044},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3258\":4057,\"_3289\":4060},{\"_1093\":4058,\"_462\":4059},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1093\":4061,\"_462\":4062,\"_3293\":3294},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3258\":4064},{\"_1093\":4065,\"_3299\":4066},\"Thank you for your interest in this resource\",\"Download now\",{\"_61\":4068,\"_3304\":4069},\"Submit\",\"Submitting...\",{\"_3193\":3996,\"_3195\":3997,\"_22\":4071,\"_429\":4072,\"_3203\":4073,\"_342\":4074,\"_1059\":4075,\"_3213\":4076,\"_3314\":4077,\"_3381\":4112,\"_3255\":4116,\"_3416\":4118,\"_3421\":4121,\"_3425\":4124,\"_3429\":4127,\"_3450\":4139,\"_3452\":4140,\"_3456\":4143,\"_269\":4146,\"_3463\":4148,\"_3480\":4163},{\"_61\":3999,\"_274\":4000},{\"_61\":4002,\"_274\":4003},{\"_61\":4005,\"_274\":4006},{\"_61\":4008,\"_274\":4009},{\"_61\":1673,\"_274\":4011},{\"_61\":4013,\"_274\":4014},{\"_61\":4078,\"_274\":4079,\"_3227\":4080},\"Industry\",\"Please select your industry\",{\"_3229\":1332,\"_3319\":4081,\"_3321\":4082,\"_3323\":4083,\"_3325\":4084,\"_3327\":4085,\"_3329\":4086,\"_3331\":4087,\"_3333\":4088,\"_3335\":4089,\"_3337\":4090,\"_3339\":4091,\"_3341\":4092,\"_3343\":4093,\"_3345\":4094,\"_3347\":4095,\"_3349\":4096,\"_3351\":4097,\"_3353\":4098,\"_3355\":4099,\"_3357\":4100,\"_3359\":4101,\"_3361\":4102,\"_3363\":4103,\"_3365\":4104,\"_3367\":4105,\"_3369\":4106,\"_3371\":4107,\"_3373\":4108,\"_3375\":4109,\"_3377\":4110,\"_3379\":4111},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_61\":4113,\"_274\":4114,\"_3227\":4115},\"Current POS solution\",\"Please select your current POS solution\",{\"_3229\":1332,\"_3386\":3387,\"_3388\":3389,\"_3390\":3391,\"_3392\":3393,\"_3394\":3395,\"_3396\":3397,\"_3398\":3399,\"_3400\":3401,\"_3379\":4111,\"_3402\":3403,\"_3404\":3405,\"_3406\":3407,\"_3408\":3409,\"_3410\":3411,\"_3412\":3413},{\"_61\":4038,\"_375\":4117},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3227\":4119},{\"_3229\":1332,\"_3419\":4120},\"Less than $250,000\",{\"_61\":4122,\"_274\":4123},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_61\":4125,\"_274\":4126},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_61\":4128,\"_274\":4129,\"_3227\":4130},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3229\":1332,\"_3434\":4131,\"_3436\":4132,\"_3438\":4133,\"_3440\":4134,\"_3442\":4135,\"_3444\":4136,\"_3446\":4137,\"_3448\":4138},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_61\":4008,\"_274\":4009},{\"_61\":4141,\"_274\":4142},\"City\",\"Please enter your city\",{\"_61\":4144,\"_274\":4145},\"State\",\"Please select your state\",{\"_61\":1331,\"_274\":4147,\"_3462\":1332},\"Please select your 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influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1093\":4369,\"_3138\":4370,\"_3144\":4371},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1093\":4373,\"_3138\":4374,\"_3144\":4375},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1093\":4377,\"_3138\":4378,\"_3144\":4379},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1093\":4381,\"_3138\":4382,\"_3144\":4383},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1093\":4385,\"_3138\":4386,\"_3144\":4387},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1093\":4389,\"_3138\":4390,\"_3144\":4391},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1093\":4393,\"_3138\":4394,\"_3144\":4395},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1093\":4397,\"_3138\":4398,\"_3144\":4399},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1093\":4401,\"_3138\":4402,\"_3144\":4399},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1093\":4404,\"_3138\":4405,\"_3144\":4406},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1093\":4408,\"_3138\":4409,\"_3144\":4406},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1093\":4411,\"_3138\":4412,\"_3144\":4413},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1093\":4415,\"_3138\":4416,\"_3144\":4417},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1093\":4419,\"_3138\":4420,\"_3144\":4421},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1093\":4423,\"_3138\":4424,\"_3144\":4425},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1093\":4427,\"_3138\":4428,\"_3144\":4429},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1093\":4431,\"_3138\":4432,\"_3144\":4433},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1093\":4435,\"_3138\":4436,\"_3144\":4437},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1093\":4439,\"_3138\":4440,\"_3144\":4441},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1093\":4443,\"_3138\":4444,\"_3144\":4441},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1093\":4446,\"_3138\":4447,\"_3144\":4448},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1093\":4450,\"_3138\":4451,\"_3144\":4452},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1093\":4454,\"_3138\":4455,\"_3144\":4456},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1093\":4458,\"_3138\":4459,\"_3144\":4460},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1093\":4462,\"_3138\":4463,\"_3144\":4464},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1093\":4466,\"_3138\":4463,\"_3144\":4464},\"Increase average order values with the Shopify Bundles app\",{\"_1093\":4468,\"_3138\":4469,\"_3144\":4470},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1093\":4472,\"_3138\":4473,\"_3144\":4470},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1093\":4475,\"_3138\":4476,\"_3144\":4477},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1093\":4479,\"_3138\":4480,\"_3144\":4481},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1093\":4483,\"_3138\":4484,\"_3144\":4485},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1093\":4487,\"_3138\":4488,\"_3144\":4489},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1093\":4491,\"_3138\":4492,\"_3144\":4493},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1093\":4495,\"_3138\":4496,\"_3144\":4497},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1093\":4499,\"_3138\":4500,\"_3144\":4497},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1093\":4502,\"_3138\":4503,\"_3144\":4504},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1093\":4506,\"_3138\":4507,\"_3144\":4508},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1093\":3745,\"_3138\":4510,\"_3144\":3747},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1093\":4512,\"_3138\":4513,\"_3144\":4514},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1093\":4516,\"_3138\":4517,\"_3144\":4518},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_3135\":4520},{\"_65\":4521,\"_960\":4524,\"_4529\":4530,\"_4537\":4538,\"_4543\":4544,\"_4548\":4549,\"_504\":4554,\"_4559\":4560,\"_4565\":4566,\"_4571\":4572,\"_4575\":4576,\"_4579\":4580,\"_4584\":4585,\"_4589\":4590,\"_4595\":4596,\"_4601\":4602,\"_4606\":4607,\"_4612\":4613,\"_4617\":4618,\"_4622\":4623,\"_4627\":4628,\"_4632\":4633,\"_4637\":4638,\"_4641\":4642,\"_4646\":4647,\"_4650\":4651,\"_4655\":4656,\"_4659\":4660,\"_4664\":4665,\"_429\":4670,\"_4674\":4675,\"_4679\":4680,\"_4683\":4684,\"_4688\":4689,\"_4693\":4694,\"_4699\":4700,\"_4704\":4705,\"_4710\":4711,\"_4717\":4718,\"_4723\":4724,\"_4727\":4728,\"_4732\":4733,\"_4737\":4738,\"_4741\":4742,\"_4745\":4746,\"_4751\":4752,\"_4756\":4757,\"_4762\":4763,\"_4767\":4768,\"_4772\":4773,\"_4776\":4777,\"_4782\":4783,\"_4786\":4787,\"_4792\":4793,\"_4797\":4798,\"_4803\":4804,\"_4808\":4809,\"_4812\":4813,\"_4816\":4817,\"_4821\":4822,\"_4825\":4826,\"_4829\":4830,\"_1009\":4834,\"_4839\":4840,\"_4843\":4844,\"_4847\":4848,\"_4851\":4852,\"_4856\":4857,\"_4861\":4862,\"_4867\":4868,\"_4872\":4873,\"_4877\":4878,\"_4882\":4883,\"_4887\":4888,\"_4892\":4893,\"_4897\":4898,\"_1992\":4901,\"_4905\":4906,\"_4911\":4912,\"_4915\":4916,\"_1014\":4919,\"_4924\":4925,\"_4929\":4930,\"_381\":4934,\"_4939\":4940,\"_4945\":4946,\"_4948\":4949,\"_4952\":4953,\"_4956\":4957,\"_4960\":4961,\"_4965\":4966,\"_4970\":4971,\"_3148\":4974,\"_4978\":4979,\"_4982\":4983,\"_393\":4986,\"_4990\":4991,\"_4994\":4995,\"_4998\":4999,\"_5002\":5003,\"_94\":5006,\"_5009\":5010,\"_5013\":5014},{\"_3138\":4522,\"_375\":4523},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1093\":4525,\"_1780\":4526,\"_3144\":4527,\"_3146\":4528},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1093\":4531,\"_1780\":4532,\"_3144\":4533,\"_3146\":4534,\"_4535\":4536},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1093\":4539,\"_1780\":4540,\"_3144\":4541,\"_3146\":4542,\"_4535\":4536},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1093\":4545,\"_1780\":4546,\"_3144\":4541,\"_3146\":4547,\"_4535\":4536},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1093\":4550,\"_1780\":4551,\"_3144\":4552,\"_3146\":4553},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1093\":4555,\"_1780\":4556,\"_3144\":4557,\"_3146\":4558},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1093\":4561,\"_1780\":4562,\"_3144\":4066,\"_3146\":4563,\"_4535\":4564},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1093\":4567,\"_1780\":4568,\"_3144\":4569,\"_3146\":4570,\"_4535\":4536},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1093\":4573,\"_1780\":4574,\"_3144\":4569,\"_3146\":4570,\"_4535\":4536},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1093\":4577,\"_1780\":4578,\"_3144\":4569,\"_3146\":4570,\"_4535\":4536},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1093\":4581,\"_1780\":4582,\"_3144\":4541,\"_3146\":4583},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1093\":4586,\"_1780\":4587,\"_3144\":4569,\"_3146\":4588},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1093\":4591,\"_1780\":4592,\"_3144\":4593,\"_3146\":4594},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1093\":4597,\"_1780\":4598,\"_3144\":4599,\"_3146\":4600},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1093\":4603,\"_1780\":4604,\"_3144\":4066,\"_3146\":4605},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1093\":4608,\"_1780\":4609,\"_3144\":4610,\"_3146\":4611},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1093\":4614,\"_1780\":4615,\"_3144\":4569,\"_3146\":4616},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1093\":4619,\"_1780\":4620,\"_3144\":4569,\"_3146\":4621},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1093\":4624,\"_1780\":4625,\"_3144\":4569,\"_3146\":4626},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1093\":4629,\"_1780\":4630,\"_3144\":4569,\"_3146\":4631},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1093\":4634,\"_1780\":4635,\"_3144\":4557,\"_3146\":4636},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1093\":4639,\"_1780\":4640,\"_3144\":4541,\"_3146\":4605},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1093\":4643,\"_1780\":4644,\"_3144\":4541,\"_3146\":4645},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1093\":4648,\"_1780\":4649,\"_3144\":4541,\"_3146\":4605,\"_4535\":4536},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1093\":4652,\"_1780\":4653,\"_3144\":4557,\"_3146\":4654},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1093\":4657,\"_1780\":4658,\"_3144\":4569,\"_3146\":4605,\"_4535\":4536},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1093\":4661,\"_1780\":4662,\"_3144\":4557,\"_3146\":4663},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1093\":4666,\"_1780\":4667,\"_3144\":4066,\"_3146\":4668,\"_4535\":4669},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1093\":4671,\"_1780\":4672,\"_3144\":4527,\"_3146\":4673},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1093\":4676,\"_1780\":4677,\"_3144\":4066,\"_3146\":4678},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1093\":4681,\"_1780\":4682,\"_3144\":4569,\"_3146\":4570,\"_4535\":4536},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1093\":4685,\"_1780\":4686,\"_3144\":4527,\"_3146\":4687},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1093\":4690,\"_1780\":4691,\"_3144\":4541,\"_3146\":4692},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1093\":4695,\"_1780\":4696,\"_3144\":4697,\"_3146\":4698,\"_4535\":4536},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1093\":4701,\"_1780\":4702,\"_3144\":4697,\"_3146\":4703,\"_4535\":4536},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1093\":4706,\"_1780\":4707,\"_3144\":4066,\"_3146\":4708,\"_4535\":4709},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1093\":4712,\"_1780\":4713,\"_3144\":4714,\"_3146\":4715,\"_4535\":4716},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1093\":4719,\"_1780\":4720,\"_3144\":4066,\"_3146\":4721,\"_4535\":4722},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1093\":4725,\"_1780\":4726,\"_3144\":4541,\"_3146\":4605},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1093\":4729,\"_1780\":4730,\"_3144\":4541,\"_3146\":4731,\"_4535\":4716},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1093\":4734,\"_1780\":4735,\"_3144\":4541,\"_3146\":4736,\"_4535\":4722},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1093\":4739,\"_1780\":4740,\"_3144\":4569,\"_3146\":4736,\"_4535\":4722},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1093\":4743,\"_1780\":4744,\"_3144\":4569,\"_3146\":4736,\"_4535\":4722},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1093\":4747,\"_1780\":4748,\"_3144\":4749,\"_3146\":4750,\"_4535\":4536},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1093\":4753,\"_1780\":4754,\"_3144\":4557,\"_3146\":4755},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1093\":4758,\"_1780\":4759,\"_3144\":4760,\"_3146\":4761},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1093\":4764,\"_1780\":4765,\"_3144\":4569,\"_3146\":4766},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1093\":4769,\"_1780\":4770,\"_3144\":4066,\"_3146\":4771},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1093\":4774,\"_1780\":4775,\"_3144\":4541,\"_3146\":4570,\"_4535\":4536},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1093\":4778,\"_1780\":4779,\"_3144\":4780,\"_3146\":4781},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1093\":4784,\"_1780\":4785,\"_3144\":4541,\"_3146\":4605},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1093\":4788,\"_1780\":4789,\"_3144\":4790,\"_3146\":4791},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1093\":4794,\"_1780\":4795,\"_3144\":4796,\"_3146\":4708},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1093\":4799,\"_1780\":4800,\"_3144\":4801,\"_3146\":4802},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1093\":4805,\"_1780\":4806,\"_3144\":4801,\"_3146\":4807,\"_4535\":4536},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1093\":4810,\"_1780\":4811,\"_3144\":4541,\"_3146\":4605,\"_4535\":4536},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1093\":4814,\"_1780\":4815,\"_3144\":4541,\"_3146\":4605,\"_4535\":4536},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1093\":4818,\"_1780\":4819,\"_3144\":4569,\"_3146\":4820},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1093\":4823,\"_1780\":4824,\"_3144\":4569,\"_3146\":4605,\"_4535\":4536},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1093\":4827,\"_1780\":4828,\"_3144\":4569,\"_3146\":4605,\"_4535\":4536},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1093\":4831,\"_1780\":4832,\"_3144\":4557,\"_3146\":4833},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1093\":4835,\"_1780\":4836,\"_3144\":4837,\"_3146\":4838},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1093\":4841,\"_1780\":4842,\"_3144\":4569,\"_3146\":4605,\"_4535\":4536},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1093\":4845,\"_1780\":4846,\"_3144\":4569,\"_3146\":4536},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1093\":4849,\"_1780\":4850,\"_3144\":4541,\"_3146\":4605},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1093\":4853,\"_1780\":4854,\"_3144\":4855,\"_3146\":4645},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1093\":4858,\"_1780\":4859,\"_3144\":4801,\"_3146\":4860,\"_4535\":4536},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1093\":4863,\"_1780\":4864,\"_3144\":4865,\"_3146\":4866,\"_4535\":4536},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1093\":4869,\"_1780\":4870,\"_3144\":4569,\"_3146\":4871},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1093\":4874,\"_1780\":4875,\"_3144\":4569,\"_3146\":4876,\"_4535\":4536},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1093\":4879,\"_1780\":4880,\"_3144\":4714,\"_3146\":4881,\"_4535\":4536},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1093\":4884,\"_1780\":4885,\"_3144\":4714,\"_3146\":4886,\"_4535\":4536},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1093\":4889,\"_1780\":4890,\"_3144\":4541,\"_3146\":4891,\"_4535\":4536},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1093\":4894,\"_1780\":4895,\"_3144\":4569,\"_3146\":4896,\"_4535\":4536},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1093\":4899,\"_1780\":4900,\"_3144\":4569,\"_3146\":4876,\"_4535\":4536},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1093\":4902,\"_1780\":4903,\"_3144\":4749,\"_3146\":4904},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1093\":4907,\"_1780\":4908,\"_3144\":4760,\"_3146\":4909,\"_4535\":4910},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1093\":4913,\"_1780\":4914,\"_3144\":4749,\"_3146\":4708},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1093\":4917,\"_1780\":4918,\"_3144\":4749,\"_3146\":4708},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1093\":4920,\"_1780\":4921,\"_3144\":4922,\"_3146\":4923,\"_4535\":4910},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1093\":4926,\"_1780\":4927,\"_3144\":4066,\"_3146\":4928,\"_4535\":4716},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1093\":4931,\"_1780\":4932,\"_3144\":4066,\"_3146\":4933,\"_4535\":4564},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1093\":4935,\"_1780\":4936,\"_3144\":4937,\"_3146\":4938,\"_4535\":4910},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1093\":4941,\"_1780\":4942,\"_3144\":4066,\"_3146\":4943,\"_4535\":4944},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1093\":4935,\"_1780\":4936,\"_3144\":4937,\"_3146\":4947,\"_4535\":4536},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1093\":4950,\"_1780\":4951,\"_3144\":4541,\"_3146\":4570,\"_4535\":4536},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1093\":4954,\"_1780\":4955,\"_3144\":4066,\"_3146\":4570,\"_4535\":4536},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1093\":4958,\"_1780\":4959,\"_3144\":4714,\"_3146\":4886,\"_4535\":4536},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1093\":4962,\"_1780\":4963,\"_3144\":4964,\"_3146\":4876,\"_4535\":4536},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1093\":4967,\"_1780\":4968,\"_3144\":4569,\"_3146\":4969},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1093\":4972,\"_1780\":4973,\"_3144\":4533,\"_3146\":4801,\"_4535\":4910},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1093\":4975,\"_1780\":4976,\"_3144\":4977,\"_3146\":4708},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1093\":4980,\"_1780\":4981,\"_3144\":4066,\"_3146\":4600,\"_4535\":4910},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1093\":4984,\"_1780\":4985,\"_3144\":4533,\"_3146\":4801,\"_4535\":4910},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1093\":4987,\"_1780\":4988,\"_3144\":4527,\"_3146\":4989},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1093\":4992,\"_1780\":4993,\"_3144\":4541,\"_3146\":4570,\"_4535\":4536},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1093\":4996,\"_1780\":4997,\"_3144\":4541,\"_3146\":4570,\"_4535\":4536},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1093\":5000,\"_1780\":5001,\"_3144\":4569,\"_3146\":4570,\"_4535\":4536},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1093\":5004,\"_1780\":5005,\"_3144\":4541,\"_3146\":4605,\"_4535\":4536},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1093\":5007,\"_1780\":5008,\"_3144\":4557,\"_3146\":4654},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1093\":5011,\"_1780\":5012,\"_3144\":4569,\"_3146\":4605,\"_4535\":4536},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1093\":5015,\"_1780\":5016,\"_3144\":4569,\"_3146\":4708,\"_4535\":4536},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",\"minervaUser\",{\"_5019\":5020,\"_5021\":5022,\"_5023\":5024,\"_5025\":5026,\"_5027\":1754,\"_5028\":5029,\"_5030\":1795,\"_5031\":5032,\"_5033\":5034,\"_5035\":5036,\"_5040\":5041,\"_5043\":1795,\"_5044\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_5037\":1793,\"_1753\":1754,\"_5038\":5039},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[5042],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->